6 Tips For Millennial-Friendly Email Marketing Campaigns

February 8, 2019 by Rob FitzGerald

When it comes to email marketing for the millennial generation, you have to do things a little differently.

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6 Compelling Reasons Your Business Must Try In-App Advertising

February 6, 2019 by Rob FitzGerald

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. This gives in-app advertising as much power and magnitude as traditional advertising channels in today’s […]

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How Artificial Intelligence is Reshaping Email Marketing

January 22, 2019 by Rob FitzGerald

Artificial Intelligence (AI) has been significant in the advancement of digital marketing, including email marketing. Its core aspects—big data and machine learning—have been essential in the spread of AI for email marketing. Paired with other technologies like business intelligence and cognitive computing, your emails can have a greater chance of engaging clients and prospects. Incorporating […]

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4 Ways to Use Data to Optimize Your Email Marketing Strategy

January 9, 2019 by Rob FitzGerald

With around 250 billion emails sent daily, it’s no wonder email marketing remains as marketers’ go-to channel. In addition, it’s been found to deliver the best ROI among all platforms. It’s a cost-effective way to promote your brand, get in touch with your customers, and meet your business objectives. One of the elements that make […]

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6 Segmentation Strategies to Increase Your Email Marketing Conversions

December 4, 2018 by Rob FitzGerald

There’s no doubt that email marketing is still effective. A recent study even found that “44% of email recipients made at least one purchase in the last 12 months based on promotional email.” An effective email marketing strategy lets you create a unique value proposition and build rapport with your customers. However, a one-size-fits-all email message doesn’t […]

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6 Types of Mobile Advertising (When and How to Use Them)

November 20, 2018 by Rob FitzGerald

As marketers, you have the responsibility to understand current customer preferences to better market your business’ products and services, and that includes where or what they are mostly spending their time on. The simple answer to that: smartphones and mobile devices. According to Statista, there were 4.77 billion mobile phone users around the world in […]

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Email Marketing: Emerging Trends to Survive 2019 and Beyond

November 6, 2018 by Rob FitzGerald

Email is not dead. It’s only poised to get bigger and better—as long as you know the right strategies to implement in your business. Using email marketing strategies alongside other marketing techniques will make it even more effective. If you are looking to implement an SEO campaign then you may want to visit http://mississaugaseoguy.com/. Currently, […]

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How Data Enrichment Can Increase Your Conversions (And Why You Should Care)

October 3, 2018 by Rob FitzGerald

More and more marketers are turning to data to gain insight into customer attributes, preferences, and pain points. The payoffs for implementing data-driven approaches in marketing are proving to be advantageous for businesses, as you can see in the following statistics: A Forbes survey says that companies who integrate data into their marketing strategies are […]

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7 Powerful Tips to Re-engage Cold Leads with Email Marketing

September 17, 2018 by Rob FitzGerald

No matter how compelling your strategy seems to be, you will encounter cold leads over the course of your lead nurturing campaign. Some of them may not be ready to convert yet, while others may not t see a strong reason to interact with you. Or, your business is becoming boring to them. Thankfully, cold […]

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The Consumer Buying Behavior in the Digital Age [Infographic]

August 31, 2018 by Rob FitzGerald

Back in the day, you’d have to meticulously plan a trip to the mall in hopes of finding that specific product you want to purchase. Salespeople were the gatekeepers of information—you needed to ask them about anything you needed to know about the product you wanted to get. If you encountered a salesperson who knew […]

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