8 Solutions to Combat and Re-Engage Your Cart Abandoners

April 15, 2019 by Michelle Deery

When user abandon shopping carts, they’re usually extremely close to making a purchase. Here’s how to take advantage of that.

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7 Examples of Social Ads That are Just Plain “Woke”

April 8, 2019 by Rob FitzGerald

If you look at the most talked about adverts in the world, you’ll notice that all of them run through a common thread: they can tug at your emotions. Brands who have successfully been able to wield the power of emotional marketing will tell you that incorporating emotions in your strategies work. Emotions play an […]

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A Guide to Building Accurate Buyer Personas Using Real Data

March 27, 2019 by Rob FitzGerald

Buyer personas don’t just come from a marketer’s imagination. Learn how to tap enhanced data to harness the power of buyer personas in your marketing strategy.

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5 Behavioral Emails to Engage Your Customers

March 11, 2019 by Rob FitzGerald

These behavioral emails are set to engage your customers and improve your email marketing solutions effectively.

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Email Deployment Checklist: Things to Do Before Hitting That Send Button

February 19, 2019 by Rob FitzGerald

Is there anything worse than sending out a marketing email only to later realize that you had spelling errors or the link to your call to action was broken? Email blunders can embarrass your business and even damage your brand reputation. Once you’ve hit the send button, there’s no turning back. The best email marketing […]

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6 Tips For Millennial-Friendly Email Marketing Campaigns

February 8, 2019 by Rob FitzGerald

When it comes to email marketing for the millennial generation, you have to do things a little differently.

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6 Compelling Reasons Your Business Must Try In-App Advertising

February 6, 2019 by Rob FitzGerald

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. This gives in-app advertising as much power and magnitude as traditional advertising channels in today’s […]

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How Artificial Intelligence is Reshaping Email Marketing

January 22, 2019 by Rob FitzGerald

Artificial Intelligence (AI) has been significant in the advancement of digital marketing, including email marketing. Its core aspects—big data and machine learning—have been essential in the spread of AI for email marketing. Paired with other technologies like business intelligence and cognitive computing, your emails can have a greater chance of engaging clients and prospects. Incorporating […]

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4 Ways to Use Data to Optimize Your Email Marketing Strategy

January 9, 2019 by Rob FitzGerald

With around 250 billion emails sent daily, it’s no wonder email marketing remains as marketers’ go-to channel. In addition, it’s been found to deliver the best ROI among all platforms. It’s a cost-effective way to promote your brand, get in touch with your customers, and meet your business objectives. One of the elements that make […]

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6 Segmentation Strategies to Increase Your Email Marketing Conversions

December 4, 2018 by Rob FitzGerald

There’s no doubt that email marketing is still effective. A recent study even found that “44% of email recipients made at least one purchase in the last 12 months based on promotional email.” An effective email marketing strategy lets you create a unique value proposition and build rapport with your customers. However, a one-size-fits-all email message doesn’t […]

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