Author Archive for Jessica Rodriguez

10 Tips for Elevating Your Email Marketing Efforts This Holiday Season

Why utilize email marketing during the holidays? While it might be easy to write off using email as a marketing tool, there’s truly no better time to invest your time and dollars into email marketing than the holiday season. With the massive amount of holiday spending happening, it’s a great time to boost conversion rates […]

Clean your Data - Connext Digital

Don’t be on the Naughty List – Clean your Data

The holiday season is quickly approaching and there has never been a better time to make sure your data is clean and up-to-date in preparation. Don’t end up on the naughty list this year, clean your database today! Our team has highlighted some key reasons why keeping your database clean is so important, not only […]

The Latest Social Media Trends That Matter This Year

As of 2022, there are approximately 3.96 billion social media users globally.1 It’s no surprise that more than half the world lives in the world of social media for an average of 2 hours and 27 minutes per day.2 With such a huge portion of our reality in the social media sphere, it’s become crucial […]

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Make Your Marketing Strategy Multichannel This Year

Having your marketing campaign only utilize one channel may cause your business to miss out on endless opportunities! With so many channels to choose from, you may find yourself intimidated. Let our team help you understand why you should make your marketing strategy a multichannel approach this year and in the years to come! We […]

Why TikTok Should Become Part Of Your Marketing Strategy

Why TikTok Should Become Part Of Your Marketing Strategy

IntroSince its international debut in 2017,1 TikTok has taken its US audience by storm. Beginning as Musical.ly in China before becoming TikTok and coming to the US,2 this short-form video social media app has climbed at an unparalleled rate in the past two years alone. TikTok has reached the status of most downloaded social media […]

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Why You Should Add Connected TV/OTT To Your Marketing Strategy Today!

 “The number of smart TV users in the US is projected to grow to 119 million in 2022”1. Connected TV/OTT (over-the-top media which refers to a streaming service that delivers content over the internet) are huge deals this year! If Connected TV/OTT aren’t part of your marketing strategy yet it should be, to be able […]

Why The Quality Of Your Data Matters In 2022

     If the quality of your data isn’t a top priority in your marketing strategies now is the time to start! “Those that position their organizations to manage data correctly and understand its inherent value will have the advantage.” 1 Businesses that choose to put quality, up-to-date data at the forefront of their marketing […]

Email Marketing Metrics That Matter in 2022

Email marketing continues to be one of the most cost-effective ways to reach consumers and increase sales. For every $1 of their marketing budget spent on email marketing, businesses can expect to generate $42 in ROI.1 In fact, email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter.2 Email marketing […]

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The Untapped Potential of Email Marketing

The marketing world is constantly changing. Where once marketing was highly dependent on print (from billboards to ads in the newspaper), advertising and marketing have shifted to a digital space, and with good reason. Digital marketing is much easier to push through to a captive, constantly-online audience. Email marketing is particularly effective. But if you […]

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Why Your Business Needs to Get on Facebook Now

Facebook is the most popular social media site on the internet. More than 2.8 billion people use it every month, and more than 1.9 billion of those users check in daily. If you’re a business owner or a marketing professional, that’s both an impressive statistic and a potential gold mine for your company if you […]