Author Archive for Jessica Rodriguez

email marketing

The Untapped Potential of Email Marketing

The marketing world is constantly changing. Where once marketing was highly dependent on print (from billboards to ads in the newspaper), advertising and marketing have shifted to a digital space, and with good reason. Digital marketing is much easier to push through to a captive, constantly-online audience. Email marketing is particularly effective. But if you […]

social media advertising

Why Your Business Needs to Get on Facebook Now

Facebook is the most popular social media site on the internet. More than 2.8 billion people use it every month, and more than 1.9 billion of those users check in daily. If you’re a business owner or a marketing professional, that’s both an impressive statistic and a potential gold mine for your company if you […]

2021 Holiday Email Marketing Tips

Is your business ready for what could be the busiest online shopping season ever? The 2020 holiday season saw online spending in the U.S. grow 32.2% from 2019 to a record $188.2 billion as consumers shopped from their homes and phones during the pandemic.1 During Cyber Week alone – the five-day period between Thanksgiving and […]

Improving Your Personalization

Improving Your Email Marketing with Personalization

Despite all the talk about tweets, likes and shares, email marketing is still nearly 40 times more effective than Facebook and Twitter combined for acquiring customers.1 There are now over four billion email users worldwide,2 and 99% of them check their personal email every day.3 That’s a lot of potential customers, but connecting with them […]

Keeping Your Marketing Emails From Going To Spam

Keeping Your Marketing Emails from Going to Spam

With 92% of online adults using email, and 99% of them checking their email daily,1 email marketing continues to be one of the best ways to reach consumers. Promotional emails, abandoned shopping carts, e-newsletters and other types of ecommerce emails can all help you retain your current customers and connect with new ones, but only […]

10 Best Practices for Email Marketing

10 Best Practices for Email Marketing

Did you know that email marketing is one of the most cost-effective ways to reach consumers and increase sales? Every $1 of your marketing budget spent on email marketing can generate $38 in ROI, making it 40 times more effective at acquiring new customers than Facebook or Twitter.[1] While no two email marketing campaigns are […]