Many email marketing campaigns fail to reach their full potential. Learn the common reasons email campaigns underperform and how an email marketing consulting team like Connext can help your team improve strategy, deliverability, and overall results. With email’s ability to reach real customers directly in their inbox, nurture relationships, and drive measurable revenue, it’s no […]
The 2025 holiday season came in fast and more competitive than ever. We know your inboxes are filled up with brands fighting for your attention. The brands that win aren’t the ones who emailed the most but the ones who emailed the smartest.Here’s some things this year’s holiday email performance revealed and what marketers need to […]
October can be the season of tricks and treats but also last-minute scrambles to get your holiday campaigns out the door. When it comes to your email marketing, the only thing scarier than a haunted house is an inaccurate list to send to.Bad data can haunt your results long after the campaign ends. From high […]
The holiday season can be the most competitive time of year for inboxes. With brands sending more emails than ever, customers are being flooded with offers, promotions, and reminders. That means the smallest slip in a deployment, whether it’s a broken link, missing personalization, or a send to the wrong audience can cost you revenue, […]
When it comes to email marketing, strategy and creativity matter, but they won’t get far without clean, complete data. If your contact list is missing critical details like job titles, company names, or even worse, first names, you’re limiting your ability to segment, personalize, and convert. That’s where our data append service comes into play.In […]
We know, it feels a little strange to talk about snowflakes and sleigh bells when it’s 85 degrees and you’re sipping a cold lemonade. If you want your brand to sleigh this holiday season, now is actually the time to start planning.Here’s why summer is the unsung hero of holiday marketing prep and what you […]
We’ve all been there! Hovering over the “Send” button, heart pounding, second-guessing everything from the subject line to whether we spelled “Tuesday” right. Email marketing is both an art and a science, and even seasoned pros have their “oops” moments. So instead of pretending we’re perfect (spoiler alert: we’re not), let’s own up to the […]
Marketing can feel like throwing a massive party: you’ve got a budget, a guest list, and big dreams for a night everyone will talk about. But not every marketing tactic shows up ready to make your life easier. Let’s have a little fun! If marketing channels were party guests, who would you want actually showing up to your […]
If you have experienced anxiety when trying to come up with the perfect email subject lines you aren’t alone. Marketers spend countless hours agonizing over every word, hoping to craft the perfect phrase that will magically boost open rates. But what if we’re approaching subject lines all wrong? The Myth of the Perfect Subject LineMany […]
Email marketing is still one of the most powerful tools in your digital marketing arsenal, but let’s be honest—getting people to actually open your emails? That can be a real challenge for some. With inboxes overflowing, how do you make your email stand out? Don’t worry; we’ve got you covered! Here are some tried-and-true strategies, […]