Author Archive for Jessica Rodriguez

From Single Channel to Multi-Channel: Elevate Your Marketing Campaign

From Single Channel to Multi-Channel: Elevate Your Marketing Campaign

Multiple is better than one, right? This is why turning your single channel campaign into a multi-channel one can really benefit your marketing strategy. Consumers engage with brands through various platforms, and meeting them where they are is vital. Transitioning from a single-channel approach to a multi-channel campaign can significantly enhance your reach, engagement, and […]

Data Privacy in Marketing: Best Practices for Protecting Customer Information

As time goes on in the Digital and Email Marketing world, data privacy has become a concern for both consumers and businesses alike. At Connext, we know and understand that protecting customer information has never been more critical. In this blog post, we’ll explore some best practices for safeguarding customer data while still effectively leveraging […]

5 Reasons Why Email Marketing is so Effective

Email marketing remains one of the most powerful and effective marketing channels available to marketers today. Despite the rise of social media and other digital marketing tactics, email still reigns supreme for its ability to drive results and high ROI. Here are five reasons why email marketing is so effective:1. It’s Personal and DirectEmail allows […]

First-party Data is your Key to Targeted Email Marketing Success

First-party Data is your Key to Targeted Email Marketing Success

In email marketing, precision targeting is paramount. The value of data cannot be overstated. However, not all data is created equal. In our blog post, we’ll delve into why first-party data reigns supreme and why reliance on third-party data can be detrimental to your email marketing efforts. Learn why Connext relies only on first-party data […]

A look into the Email Marketing Industry in 2024… Are you prepared?

In the fast-paced world of digital and email marketing, staying on top of industry changes is crucial for businesses aiming to connect with their audience effectively. The email marketing landscape has notable transformations this year to keep an eye on. These changes are driven by advancements in Artificial Intelligence (AI) and pivotal shifts in major […]

Benefits of Maintaining a Clean and Accurate Database

Having an accurate and clean database is crucial for any business that relies on data. An inaccurate or messy database can lead to incorrect data analysis, poor decision making, and wasted time and ad spend. Here are some of the key benefits of putting in the effort to maintain good database hygiene: Improved data quality […]

4 Email Marketing Trends to Keep an Eye on in 2024

Email marketing continues to be an effective channel for reaching customers and driving business growth. As we head into 2024, several key trends are emerging that savvy marketers should keep on their radar. By understanding and adapting to these trends,, you’ll be better positioned to get the most out of your email efforts in the […]

Using Customer Segmentation to Optimize your Marketing Campaigns

Customer segmentation is a critical component of any effective marketing strategy. By dividing your customers into groups based on common characteristics or traits, businesses can gain valuable insights to craft targeted campaigns that resonate with each segment. The key to successful segmentation is identifying actionable differentiators that impact customer behavior and response. Here are some […]

Are you ready to enter your Email Marketing Era? Here’s how!

Are you ready for it? Email marketing has been around for decades, but it continues to evolve and remains an essential tool for businesses of all sizes. With email open rates higher than social media and most other channels, email is still one of the most effective ways to reach your customers. Email marketing done […]

Mobile Marketing: Reaching Customers on the Go

Mobile devices have become an integral part of our daily lives. We use our smartphones and tablets for everything from communication, to entertainment, to shopping. Our reliance on mobile technology has created huge opportunities for marketers to connect with customers in new and innovative ways. In this blog post, we’ll explore some of the key […]