Author Archive for Jessica Rodriguez

A look into the Email Marketing Industry in 2024… Are you prepared?

In the fast-paced world of digital and email marketing, staying on top of industry changes is crucial for businesses aiming to connect with their audience effectively. The email marketing landscape has notable transformations this year to keep an eye on. These changes are driven by advancements in Artificial Intelligence (AI) and pivotal shifts in major […]

Benefits of Maintaining a Clean and Accurate Database

Having an accurate and clean database is crucial for any business that relies on data. An inaccurate or messy database can lead to incorrect data analysis, poor decision making, and wasted time and ad spend. Here are some of the key benefits of putting in the effort to maintain good database hygiene: Improved data quality […]

4 Email Marketing Trends to Keep an Eye on in 2024

Email marketing continues to be an effective channel for reaching customers and driving business growth. As we head into 2024, several key trends are emerging that savvy marketers should keep on their radar. By understanding and adapting to these trends,, you’ll be better positioned to get the most out of your email efforts in the […]

Using Customer Segmentation to Optimize your Marketing Campaigns

Customer segmentation is a critical component of any effective marketing strategy. By dividing your customers into groups based on common characteristics or traits, businesses can gain valuable insights to craft targeted campaigns that resonate with each segment. The key to successful segmentation is identifying actionable differentiators that impact customer behavior and response. Here are some […]

Are you ready to enter your Email Marketing Era? Here’s how!

Are you ready for it? Email marketing has been around for decades, but it continues to evolve and remains an essential tool for businesses of all sizes. With email open rates higher than social media and most other channels, email is still one of the most effective ways to reach your customers. Email marketing done […]

Mobile Marketing: Reaching Customers on the Go

Mobile devices have become an integral part of our daily lives. We use our smartphones and tablets for everything from communication, to entertainment, to shopping. Our reliance on mobile technology has created huge opportunities for marketers to connect with customers in new and innovative ways. In this blog post, we’ll explore some of the key […]

The Power of A/B Testing in Email Marketing: Uncover What Works

The Power of A/B Testing in Email Marketing: Uncover What Works

In today’s competitive digital landscape, email marketing continues to be a powerful tool for businesses to connect with their audience and drive conversions! With countless emails flooding inboxes every day, it’s crucial to stand out from the crowd and deliver messages that resonate with your customers. This is where A/B testing comes into play. By […]

Sun, Sand, & Tips For Your Holiday Email Marketing Planning!

Sun, Sand, & Tips For Your Holiday Email Marketing Planning!

It may only be July but it’s never too early to start planning your holiday email marketing campaigns. A well thought out marketing plan will help to ensure you get the results you are looking for. Since the holiday season is a fantastic opportunity for businesses to connect with their customers and boost sales, you […]

Email Acquisition: Your Business’s Superpower - Connext Digital

Email Acquisition: Your Business’s Superpower

In the digital age, email marketing has become an indispensable part of any business’s marketing strategy. At Connext Digital, we know that the success of your email marketing campaigns relies heavily on the quality of your email list. That’s why email acquisition has become a crucial superpower that every business must unlock to grow its customer […]

Maximizing Your Email Design: 3 Tips for Creating Compelling Emails

Maximizing Your Email Design: 3 Tips for Creating Compelling Emails

Creating compelling emails is a critical component of any successful email marketing strategy. But with so many design tips and tricks out there, it can be difficult to know what works best. In this blog post, we’ll provide you with our top email marketing design tips to help you maximize the effectiveness of your email campaigns. […]