Digital Media

InApp Advertising

In-app advertising is the ability to serve branded advertisement messaging through applications on a consumer’s mobile device. These messages are much less disruptive since they won’t display until the user opens the app. The goal is to grab the attention of the consumer when they’re in a certain emotional state or performing a specific action.

Accessibility is a significant benefit to consider when creating in-app ads. Since most consumers have their phones with them wherever they go, it’s very easy to reach them through in-app advertising. And more importantly, you’ll have access to a captive audience – potential customers who are already using the app and interested in your offer. Since they’re already engaged, it makes the conversion process an easier one.

Programmatic Audio

At Connext, a form of in-app advertising we offer is through programmatic audio. These audio ads will be delivered to your target audience through digital audio streaming apps, music, news, and podcasts. These ads can be used to target and retarget specific audiences based on geographic locations, time slots, interests, and media preferences.

In-app messages are designed to capitalize on engagement and strengthen it, so it’s important that your messages are well designed and flow with the user experience.

Design & flow – Our team will make sure these in-app ads are formatted to fit the specific screen your audience is viewing them on. These ads will look better, improving overall engagement.

Location – Our team allows for the ability to deliver relevant and timely ads to in-app users. Consumers are guaranteed to see these in-app messages since they can’t opt out of them, leading to a high response rate.

Connected TV and OTT

At Connext, we also offer advertisements to be run via Connected TV and OTT (Over-the-top media, which refers to a streaming service that delivers content over the internet). Your Connected TV and OTT ads have the opportunity to be shown to your audience on a number of devices, channels, and environments such as live streamed content, video-on-demand, and full episode players.

Benefits include: High visibility, boosting brand awareness, increasing conversion rates, and precise audience targeting.

Are you ready to learn more about targeting by geofencing locations or by audience segments? Our team can guarantee your in-app ads will start reaching the right people! Contact us today.

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InApp Advertising

In-app advertising is the ability to serve branded advertisement messaging through applications on a consumer’s mobile device. These messages are much less disruptive since they won’t display until the user opens the app. The goal is to grab the attention of the consumer when they’re in a certain emotional state or performing a specific action.

Accessibility is a significant benefit to consider when creating in-app ads. Since most consumers have their phones with them wherever they go, it’s very easy to reach them through in-app advertising. And more importantly, you’ll have access to a captive audience – potential customers who are already using the app and interested in your offer. Since they’re already engaged, it makes the conversion process an easier one.

At Connext, a form of in-app advertising we offer is through programmatic audio. These audio ads will be delivered to your target audience through digital audio streaming apps, music, news, and podcasts.  These ads can be used to target and retarget specific audiences based on geographic locations, time slots, interests, and media preferences. 

In-app messages are designed to capitalize on engagement and strengthen it, so it’s important that your messages are well designed and flow with the user experience. In-app ads are formatted to fit the screen and look better, improving overall engagement. Location is also a big factor in being able to deliver relevant ads in-app to users. Consumers are guaranteed to see in-app messages since they can’t opt out of them, leading to a high response rate.

At Connext Digital we offer targeting by geofencing locations or by audience segments. This helps to make sure your in-app ads are reaching the right people!

Want to learn more about In-app Advertising? Contact us today.

Latest Insights

Guy typing with laptop on the table

Make Your Marketing Strategy Multichannel This Year

Having your marketing campaign only utilize one channel may cause your business to miss...