Email Marketing: Emerging Trends to Survive 2019 and Beyond

November 6, 2018 by Rob FitzGerald

Email is not dead. It’s only poised to get bigger and better—as long as you know the right strategies to implement in your business. Currently, it’s still one of the best channels to get your marketing material across, and it remains as one of most essential assets of a digital marketer. For starters, return on […]

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How Data Enrichment Can Increase Your Conversions (And Why You Should Care)

October 3, 2018 by Rob FitzGerald

More and more marketers are turning to data to gain insight into customer attributes, preferences, and pain points. The payoffs for implementing data-driven approaches in marketing are proving to be advantageous for businesses, as you can see in the following statistics: A Forbes survey says that companies who integrate data into their marketing strategies are […]

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7 Powerful Tips to Re-engage Cold Leads with Email Marketing

September 17, 2018 by Rob FitzGerald

No matter how compelling your strategy seems to be, you will encounter cold leads over the course of your lead nurturing campaign. Some of them may not be ready to convert yet, while others may not t see a strong reason to interact with you. Or, your business is becoming boring to them. Thankfully, cold […]

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The Consumer Buying Behavior in the Digital Age [Infographic]

August 31, 2018 by Rob FitzGerald

Back in the day, you’d have to meticulously plan a trip to the mall in hopes of finding that specific product you want to purchase. Salespeople were the gatekeepers of information—you needed to ask them about anything you needed to know about the product you wanted to get. If you encountered a salesperson who knew […]

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Top 10 Skills to Become a Rockstar in Digital Marketing

August 13, 2018 by Rob FitzGerald

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. Unfortunately, not a lot of business owners or professionals have the right skills necessary to succeed in the craft. As a result, they fail to offer the best […]

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How to Use Psychology to Improve Your Digital Marketing Campaigns [Infographic]

July 18, 2018 by Rob FitzGerald

Digital marketing is an interesting discipline where marketers get to wear not only the hat of a sales person but also that of a psychologist. It doesn’t mean that they become clinical psychologists who assess mental, emotional, or behavioral disorders though. What they can do is to use psychological principles to persuade customers to their […]

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How to Improve the Customer Journey with Email Marketing

July 4, 2018 by Rob FitzGerald

Any decision that customers make when purchasing a product or service can be described as a journey that begins with a single step. This is where they would have determined that there is a job that needs to be done. They will now embark on what is called a ‘customer or buyer’s journey,’ where they […]

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How to Clean Your Data in 6 Steps

June 5, 2018 by Rob FitzGerald

You’ve been gathering data throughout the years to help your company amass information that will power up your marketing and sales strategies. Your business database is one of your most valuable assets, but now, you’re drowning in huge pools of data that may damage your business. Bad data in the form of duplicate contacts, outdated […]

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Best Practices for Email List Management

May 23, 2018 by Rob FitzGerald

Finally, your list growing strategies are all in place, and you’re gaining a substantial number of subscribers. But, that doesn’t mean your work ends there. Whether you’ve employed the best email marketing service or an advanced marketing automation software, you still need email list management strategies to make sure you constantly achieve your marketing goals. […]

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The Real Cost of Bad Data (And How to Cleanse It)

May 9, 2018 by Rob FitzGerald

After a few minutes of browsing for shoes online, you will begin to notice footwear ads appearing on the succeeding pages you land on. Surprisingly, ads about places you’ve been to also appear everywhere you go. This may appear odd or even downright invasive, but this is one of the many ways businesses are trying […]

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