8 Common Social Media Marketing Mistakes and How to Correct Them

September 18, 2019 by Rob FitzGerald

The key to social media marketing is learning how to use these platforms to your brand’s advantage. In this fast-paced industry, it’s important to learn from what has already been done to avoid possible pitfalls.

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5 Companies That Use Data to Fuel Their Creative Strategies

August 29, 2019 by Rob FitzGerald

With the number of businesses and services readily available on the internet, the demands of consumers are becoming more specific, and service standards are higher than ever. Competitors are growing in number and constantly finding ways to reach their target audience more effectively. Nowadays, marketing strategies based on the average Joe simply won’t work because […]

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How to Personalize Your Email Through List Segmentation

August 15, 2019 by Rob FitzGerald

By definition, email segmentation is a technique used by marketers to send highly targeted email campaigns by categorizing their list into smaller groups or segments. By customizing your email marketing materials to each segment, you’ll increase conversions.

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How to Gain Accurate Customer Data From Push Notifications

July 26, 2019 by Rob FitzGerald

People may have mixed opinions about push notifications. Some could consider it annoying, while others find it useful. The bottom line is, it’s incredibly helpful for your users, and it’s not just a tool to remind them of some important activity from the app.

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5 Strategies to Keep Your Email List from Unsubscribing

July 18, 2019 by Rob FitzGerald

Email remains a strong driver of marketing mileage. We recommend these steps for keeping your email list hygiene in check to prevent your followers from unsubscribing.

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Amazing Ways to Prepare Your Site for Peaks in Traffic

June 27, 2019 by Wendy Dessler

Are you attempting to prepare your website for peaks in traffic? If so, consider the helpful tips below.

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4 Types of Customer Data to Enhance Your Marketing Campaigns

June 20, 2019 by Rob FitzGerald

Find out how customer data can significantly enhance your marketing campaigns.

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Here’s Why Your Mobile Ads Aren’t Converting

June 6, 2019 by Rob FitzGerald

It’s imperative for you to know where you might be going wrong, so you know which mobile marketing mistakes to avoid. In this blog post, let’s focus on mobile display, such as Facebook ads and the Google Display Network.

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The 10 Most Important Content Performance Metrics

May 27, 2019 by Rob FitzGerald

Here are 10 of the most important content performance metrics you need to track to get a holistic idea of your content’s success.

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Evergreen Content: Do You Really Need it?

May 22, 2019 by Tea Liarokapi

Evergreen content remains relevant perpetually. This means it’ll keep engaging users for years to come. Here’s how to create it:

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