How to Improve the Customer Journey with Email Marketing

July 4, 2018 by Rob FitzGerald

Any decision that customers make when purchasing a product or service can be described as a journey that begins with a single step. This is where they would have determined that there is a job that needs to be done. They will now embark on what is called a ‘customer or buyer’s journey,’ where they […]

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How to Clean Your Data in 6 Steps

June 5, 2018 by Rob FitzGerald

You’ve been gathering data throughout the years to help your company amass information that will power up your marketing and sales strategies. Your business database is one of your most valuable assets, but now, you’re drowning in huge pools of data that may damage your business. Bad data in the form of duplicate contacts, outdated […]

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Best Practices for Email List Management

May 23, 2018 by Rob FitzGerald

Finally, your list growing strategies are all in place, and you’re gaining a substantial number of subscribers. But, that doesn’t mean your work ends there. Whether you’ve employed the best email marketing service or an advanced marketing automation software, you still need email list management strategies to make sure you constantly achieve your marketing goals. […]

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The Real Cost of Bad Data (And How to Cleanse It)

May 9, 2018 by Rob FitzGerald

After a few minutes of browsing for shoes online, you will begin to notice footwear ads appearing on the succeeding pages you land on. Surprisingly, ads about places you’ve been to also appear everywhere you go. This may appear odd or even downright invasive, but this is one of the many ways businesses are trying […]

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Why Your Email Marketing Is Ending Up in the Trash

April 11, 2018 by Rob FitzGerald

Anyone with an active email address has at one point come across messages trying to promote a certain kind of product or service which, more often than not, go directly into the trash folder. As an email marketer, this makes you ask yourself if you are actually employing effective strategies for your email marketing services. […]

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The Domination of Mobile Ads: Statistics and Trends

March 15, 2018 by Rob FitzGerald

These days, it’s hard to imagine consumers without a smartphone. It’s an essential piece of technology that consumers use to shop, check customer reviews, compare prices, and so much more. Many studies are seeing this trend, too. Note the following figures: On average, social users spend 30% of their time on social media interaction. 60% […]

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How Data Cleansing Can Boost Your Email Marketing ROI

March 7, 2018 by Rob FitzGerald

Fundamental to the success of any email marketing campaign is a healthy subscriber database. This pertains to all the user data you’ve gathered through your analytics platform, as well as the contact information and email address. But, no email address is permanent. People change jobs, move to different locations, delete email accounts due to spam, […]

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8 Killer Email Marketing Strategies that Boost Conversions

February 7, 2018 by Rob FitzGerald

Email marketing as a sales strategy is still the most effective way to obtain, and retain, new customers. For purchases made from receiving a marketing message, it has the highest conversion rate, which is 66%, when compared to other channels like social, direct mail and more. Statistics show that 74% of adult smartphone users prefer […]

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A Guide to Choosing the Best Digital Channel for Your Business [Infographic]

January 24, 2018 by Rob FitzGerald

In today’s highly competitive business landscape, it’s critical for any business to establish and maintain a strong online presence. Digital channels present new markets and new opportunities for businesses. But, there are many businesses, whether small or large, that have not realized the power of digital channels, while some of those who do still fail […]

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The 7 Sins of New Customer Acquisition

January 11, 2018 by Rob FitzGerald

Customers are at the very heart of a business. Aside from the fact that your products or services are made for them, they contribute to the growth and success of your business. Through time, it is important for any business to continually add new customers to achieve constant growth and profitability. Acquiring new customers means […]

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