Mobile devices have become an integral part of our daily lives. We use our smartphones and tablets for everything from communication, to entertainment, to shopping. Our reliance on mobile technology has created huge opportunities for marketers to connect with customers in new and innovative ways. In this blog post, we’ll explore some of the key […]
In today’s competitive digital landscape, email marketing continues to be a powerful tool for businesses to connect with their audience and drive conversions! With countless emails flooding inboxes every day, it’s crucial to stand out from the crowd and deliver messages that resonate with your customers. This is where A/B testing comes into play. By […]
It may only be July but it’s never too early to start planning your holiday email marketing campaigns. A well thought out marketing plan will help to ensure you get the results you are looking for. Since the holiday season is a fantastic opportunity for businesses to connect with their customers and boost sales, you […]
In the digital age, email marketing has become an indispensable part of any business’s marketing strategy. At Connext Digital, we know that the success of your email marketing campaigns relies heavily on the quality of your email list. That’s why email acquisition has become a crucial superpower that every business must unlock to grow its customer […]
Creating compelling emails is a critical component of any successful email marketing strategy. But with so many design tips and tricks out there, it can be difficult to know what works best. In this blog post, we’ll provide you with our top email marketing design tips to help you maximize the effectiveness of your email campaigns. […]
Email subject lines can play a significant role in whether or not an email is opened by the recipient. If the message hitting your customer’s inbox isn’t sparking their interest and getting them to open your emails, you are missing out on huge business opportunities. Our team put together 7 tips for writing your subject […]
Data segmentation is one of the most useful strategies a business can implement when planning their marketing efforts. Segmenting your data is the process of dividing your audience of consumers based on commonalities and differences or grouping them together based on specific characteristics. Effectively utilizing segmentation in your marketing efforts can help your business and […]
Preparing your email campaign doesn’t have to be a daunting task. Having an email content checklist ready to go before each and every campaign can help save time and money! Our team has put together a checklist below:From Name – Make sure your recipients know who the campaign is coming from. This name should correspond to […]
Let’s be honest, if your emails aren’t being delivered you risk wasting your marketing dollars and your marketing message may not reach your intended audience. Even worse, your message could end up being misidentified and triggered into a user’s SPAM folder. Luckily, our team has compiled a list of dos and don’ts that will help […]
Why utilize email marketing during the holidays? While it might be easy to write off using email as a marketing tool, there’s truly no better time to invest your time and dollars into email marketing than the holiday season. With the massive amount of holiday spending happening, it’s a great time to boost conversion rates […]