Improving Your Email Marketing with Personalization
Despite all the talk about tweets, likes and shares, email marketing is still nearly 40 times more effective than Facebook and Twitter combined for acquiring customers.1 There are now over four billion email users worldwide,2 and 99% of them check their personal email every day.3 That’s a lot of potential customers, but connecting with them […]
Keeping Your Marketing Emails from Going to Spam
With 92% of online adults using email, and 99% of them checking their email daily,1 email marketing continues to be one of the best ways to reach consumers. Promotional emails, abandoned shopping carts, e-newsletters and other types of ecommerce emails can all help you retain your current customers and connect with new ones, but only […]
Mobile Marketing Trends for 2021
The transition from desktop computers to mobile devices as the primary means of accessing the internet has exploded in the last few years. In fact, there’s a good chance you’re reading this right now on your phone. The number of smartphone users is currently 3.5 billion worldwide and is expected to grow to 3.8 billion […]
10 Best Practices for Email Marketing
Did you know that email marketing is one of the most cost-effective ways to reach consumers and increase sales? Every $1 of your marketing budget spent on email marketing can generate $38 in ROI, making it 40 times more effective at acquiring new customers than Facebook or Twitter.[1] While no two email marketing campaigns are […]
How Does Audience Data Help You Make Smarter Marketing Decisions
Data has become the bread and butter of marketing. From executing better content marketing material to coming up with improved ad campaigns, marketers are now guided by analytics to refine their next move. Strategies and processes that used to come from trial and error are now backed by figures, allowing companies to achieve their business […]
Hyper-Personalization: The Future of Email Marketing
As modern digital marketing technologies get newer and bolder, the age-old tool that is email remains one of the best and most cost-effective channels to reach customers on a massive scale. Statistics say the number of global e-mail users reached 3.8 billion in 2018, and may still increase to an astonishing 4.4 billion in 2023. […]
How Does Social Media Impact Consumer Buying Behavior?
Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market. The figures don’t lie either: consumers are 71% more likely to make a purchase based on social media referrals. […]
5 Factors That Influence the Modern Consumer’s Buying Decision
Years ago, consumers would rely heavily on traditional ads and word of mouth recommendations whenever they’re about to make a purchase. Even though these methods still prove to be effective, the introduction of technological innovations has indeed transformed the way brands and consumers interact. Nowadays, there are more factors beyond brand visibility that can influence […]
Operational Metrics: The Key to Productivity and Profitability
Every business owner should have a goal for their enterprise. Maybe you want to open three new locations for your Mexicali restaurant business. Or acquire a dozen new clients as you get support from a private label SEO service provider. Or have your mobile gaming collective release a new app in three months. All these […]
Programmatic Buying and Its Influence on Mobile Marketing
It’s no secret that automation has been making the lives of workers easier throughout the years. While some people tend to only think of it in the modern context of robots taking over jobs, this phenomenon has been happening for decades across different industries. This includes the digital marketing industry, particularly mobile marketing. With so […]
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