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A Guide to Building Accurate Buyer Personas Using Real Data-Banner

A Guide to Building Accurate Buyer Personas Using Real Data

In this increasingly customer-centric business landscape, it’s getting more important than ever for companies to tap into their buyers’ mindset. By putting yourself in your customer’s shoes, you’ll understand their pain points, needs, and decision-making process better. Enter: buyer personas. Buyer personas are one of the most tried and tested ways of getting into your […]

Behavioral-Emails-to-Engage-Your-Customers

5 Behavioral Emails to Engage Your Customers

Checking your inbox is like opening a box of chocolates: “you never know what you’re gonna get.” Perhaps Forrest Gump’s mom knew a thing or two about emails before it was even a thing. After all, going over those unopened emails with interesting subject lines makes you want to take a ‘bite’ to find out […]

Email Deployment Checklist

Email Deployment Checklist: Things to Do Before Hitting That Send Button

Is there anything worse than sending out a marketing email only to later realize that you had spelling errors or the link to your call to action was broken? Email blunders can embarrass your business and even damage your brand reputation. Once you’ve hit the send button, there’s no turning back. The best email marketing […]

Millennial-Friendly-Email-Marketing

6 Tips For Millennial-Friendly Email Marketing Campaigns

Despite persistent rumors to the contrary filtering in over the years (likely from overzealous social media converts), email marketing isn’t dead. In fact, it’s never been more alive. So many information sources compete for our attention, yet the trusty email inbox remains a place of relative trust and time investment. But that doesn’t mean you […]

Compelling Reasons Your Business Must Try In-App Advertising

6 Compelling Reasons Your Business Must Try In-App Advertising

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. This gives in-app advertising as much power and magnitude as traditional advertising channels in today’s […]

Banner How Artificial Intelligence is Reshaping Email Marketing

How Artificial Intelligence is Reshaping Email Marketing

Artificial Intelligence (AI) has been significant in the advancement of digital marketing, including email marketing. Its core aspects—big data and machine learning—have been essential in the spread of AI for email marketing. Paired with other technologies like business intelligence and cognitive computing, your emails can have a greater chance of engaging clients and prospects, this […]

Ways to Use Data to Optimize Your Email Marketing Strategy

4 Ways to Use Data to Optimize Your Email Marketing Strategy

With around 250 billion emails sent daily, it’s no wonder email marketing remains as marketers’ go-to channel. In addition, it’s been found to deliver the best ROI among all platforms. It’s a cost-effective way to promote your brand, get in touch with your customers, and meet your business objectives. One of the elements that make […]

Segmentation Strategies to Increase Your Email Marketing Conversions

6 Segmentation Strategies to Increase Your Email Marketing Conversions

There’s no doubt that email marketing is still effective. A recent study even found that “44% of email recipients made at least one purchase in the last 12 months based on promotional email.” An effective email marketing strategy lets you create a unique value proposition and build rapport with your customers. However, a one-size-fits-all email message doesn’t […]

6 Types of Mobile Advertising Banner

6 Types of Mobile Advertising (When and How to Use Them)

As marketers, you have the responsibility to understand current customer preferences to better market your business’ products and services, and that includes where or what they are mostly spending their time on. The simple answer to that: smartphones and mobile devices. According to Statista, there were 4.77 billion mobile phone users around the world in […]

Email Marketing: Emerging Trends to Survive 2019 and Beyond

Email Marketing: Emerging Trends to Survive 2019 and Beyond

Email is not dead. It’s only poised to get bigger and better—as long as you know the right strategies to implement in your business. Using email marketing strategies alongside other marketing techniques will make it even more effective. If you are looking to implement an SEO campaign then you may want to visit http://mississaugaseoguy.com/. Currently, […]