5 Factors That Influence the Modern Consumer’s Buying Decision
Years ago, consumers would rely heavily on traditional ads and word of mouth recommendations whenever they’re about to make a purchase. Even though these methods still prove to be effective, the introduction of technological innovations has indeed transformed the way brands and consumers interact. Nowadays, there are more factors beyond brand visibility that can influence […]
Operational Metrics: The Key to Productivity and Profitability
Every business owner should have a goal for their enterprise. Maybe you want to open three new locations for your Mexicali restaurant business. Or acquire a dozen new clients as you get support from a private label SEO service provider. Or have your mobile gaming collective release a new app in three months. All these […]
Programmatic Buying and Its Influence on Mobile Marketing
It’s no secret that automation has been making the lives of workers easier throughout the years. While some people tend to only think of it in the modern context of robots taking over jobs, this phenomenon has been happening for decades across different industries. This includes the digital marketing industry, particularly mobile marketing. With so […]
6 Legendary Marketing Mishaps You Should Learn From
Marketing plays a significant role in promoting a brand and it’s products and services, especially if they’re introducing something new. Influencing your audience’s opinion and behavior while hitting all the right notes in marketing is no easy task. Thus, developing an effective and well-tuned marketing strategy is crucial in executing successful campaigns. However, there are […]
9 Things You Should Know About Weather-Based Mobile Advertising
Nowadays, the Internet has successfully integrated itself into every aspect of human life. In fact, according to J. Clement of Statista, the population of internet users around the globe has been reported to reach 3.9 billion as of 2017. Moreover, due to this constantly increasing consumer usage, the internet is heavily employed in marketing plans […]
8 Common Social Media Marketing Mistakes and How to Correct Them
Social media has changed in the last decade, going from a tool to reconnect with old friends and meet new people to a vital and highly effective channel for digital marketing and brand-building. Just how effective is social media as a digital marketing tool? Recent surveys report that adults aged 18-34 are most likely to […]
5 Companies That Use Data to Fuel Their Creative Strategies
With the number of businesses and services readily available on the internet, the demands of consumers are becoming more specific, and service standards are higher than ever. Competitors are growing in number and constantly finding ways to reach their target audience more effectively. Nowadays, marketing strategies based on the average Joe simply won’t work because […]
How to Personalize Your Email Through List Segmentation
A DMA Insight report says 99% of email users check their email every day. Salesforce also found that 84% of consumers appreciate being treated like real human beings, not just numbers in reports. What do these statistics mean? Consumers like to feel valued and important. By definition, email segmentation is a technique used by marketers […]
How to Gain Accurate Customer Data From Push Notifications
When you download a new app on your phone, regardless if it’s for social media, photography, or news, one of the first things they ask you to do is to enable push notifications. This popular trend in the smartphone scene has been making rounds on desktop websites as well, as browsers have now integrated with […]
5 Strategies to Keep Your Email List from Unsubscribing
Email remains a strong driver of marketing mileage. With email, you have a way of distributing your content, ads, and promotional updates straight into your customers’ inbox. Since the open rate of email is quite high at 46% on mobile, you’re sure that people are made aware of your marketing messages. Email also has a […]
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