Why TikTok Should Become Part Of Your Marketing Strategy

Why TikTok Should Become Part Of Your Marketing Strategy

IntroSince its international debut in 2017,1 TikTok has taken its US audience by storm. Beginning as in China before becoming TikTok and coming to the US,2 this short-form video social media app has climbed at an unparalleled rate in the past two years alone. TikTok has reached the status of most downloaded social media […]

Connected TV blog post cover

Why You Should Add Connected TV/OTT To Your Marketing Strategy Today!

 “The number of smart TV users in the US is projected to grow to 119 million in 2022”1. Connected TV/OTT (over-the-top media which refers to a streaming service that delivers content over the internet) are huge deals this year! If Connected TV/OTT aren’t part of your marketing strategy yet it should be, to be able […]

Why The Quality Of Your Data Matters In 2022

     If the quality of your data isn’t a top priority in your marketing strategies now is the time to start! “Those that position their organizations to manage data correctly and understand its inherent value will have the advantage.” 1 Businesses that choose to put quality, up-to-date data at the forefront of their marketing […]

Email Marketing Metrics That Matter in 2022

Email marketing continues to be one of the most cost-effective ways to reach consumers and increase sales. For every $1 of their marketing budget spent on email marketing, businesses can expect to generate $42 in ROI.1 In fact, email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter.2 Email marketing […]

email marketing

The Untapped Potential of Email Marketing

The marketing world is constantly changing. Where once marketing was highly dependent on print (from billboards to ads in the newspaper), advertising and marketing have shifted to a digital space, and with good reason. Digital marketing is much easier to push through to a captive, constantly-online audience. Email marketing is particularly effective. But if you […]

social media advertising

Why Your Business Needs to Get on Facebook Now

Facebook is the most popular social media site on the internet. More than 2.8 billion people use it every month, and more than 1.9 billion of those users check in daily. If you’re a business owner or a marketing professional, that’s both an impressive statistic and a potential gold mine for your company if you […]

2021 Holiday Email Marketing Tips

Is your business ready for what could be the busiest online shopping season ever? The 2020 holiday season saw online spending in the U.S. grow 32.2% from 2019 to a record $188.2 billion as consumers shopped from their homes and phones during the pandemic.1 During Cyber Week alone – the five-day period between Thanksgiving and […]

Improving Your Personalization

Improving Your Email Marketing with Personalization

Despite all the talk about tweets, likes and shares, email marketing is still nearly 40 times more effective than Facebook and Twitter combined for acquiring customers.1 There are now over four billion email users worldwide,2 and 99% of them check their personal email every day.3 That’s a lot of potential customers, but connecting with them […]

Keeping Your Marketing Emails From Going To Spam

Keeping Your Marketing Emails from Going to Spam

With 92% of online adults using email, and 99% of them checking their email daily,1 email marketing continues to be one of the best ways to reach consumers. Promotional emails, abandoned shopping carts, e-newsletters and other types of ecommerce emails can all help you retain your current customers and connect with new ones, but only […]

Mobile Marketing Trends for 2021

The transition from desktop computers to mobile devices as the primary means of accessing the internet has exploded in the last few years. In fact, there’s a good chance you’re reading this right now on your phone. The number of smartphone users is currently 3.5 billion worldwide and is expected to grow to 3.8 billion […]