Don’t be on the Naughty List – Clean your Data

The holiday season is quickly approaching and there has never been a better time to make sure your data is clean and up-to-date in preparation. Don’t end up on the naughty list this year, clean your database today! Our team has highlighted some key reasons why keeping your database clean is so important, not only this holiday season, but every month going forward.

Reach REAL people

A top reason why you should keep your database clean and up-to-date this holiday season is because by using dirty data, you won’t be reaching real people. This would mean after your campaign run, your results may not be accurate, or you may not reach them at all! Your team puts so much work into your marketing campaigns – you don’t want your hard work to not get the results they deserve. Keeping your database clean will help make sure you are reaching real, accurate people with precise targeting.

Streamline your business practices

Keeping your database clean will help streamline your business practices. Making sure there are no inaccurate or duplicate contacts in your database will help save your business time and money. Allowing your team to access your database quickly and efficiently without having to worry about errors will allow for better decision making and more time on different parts of your campaigns.

Really KNOW your customer

With a clean database you will have the upper hand in terms of really knowing your customer and gaining accurate insights on them. With a clear picture of who your customer is, you can target your campaigns with unique segmenting. This will all allow for a greater customer experience for your audience which will lead to better sales and ROI. 

Keep up to date with privacy laws

With a dirty database, your business may be at risk for failure to comply with current privacy laws. If your data is out of date or inaccurate, your sending reputation can also be negatively impacted. Now more than ever, consumers are wanting to be in charge of their privacy and opting out of communications with businesses is more prevalent. Make sure you are constantly monitoring optouts and removing them from your database in a timely manner to avoid future issues with compliancy.


In conclusion, following these steps to stay off the naughty list this holiday season will help your business in the long run. Whether it’s reaching real people or keeping up to date with privacy laws, your team will want to make sure your company is using the best data for your marketing campaigns. If you need help getting started, the team at Connext can help you clean and enhance your database.  Get ready to maximize email inbox delivery and enable your business to use clean data for all your marketing campaigns. 

Jessica Rodriguez