This addendum applies if you a legal resident of California (“California Consumer”) and use our Services. This Addendum is intended solely for, and is only applicable to California Consumers: if you are not a California Consumer (or a resident of California), this does not apply.
The California Consumer Privacy Act (“CCPA”) is a bill that is meant to protect the Residents of the State of California. This law secures new privacy rights for California consumers, including:
Consumers who are legal residents of California who have opted in for their data to be collected, at any time can request for their Personal Identifiable Information to be deleted. California residents also have the right to request that we disclose what personal information we collect from you, and to opt-out of the sale of your personal information, subject to certain restrictions.
The purpose of collecting the data allows Connext Digital to use the data for the following: aggregate the data to create customization and targeting for targeted advertising, analytics, research and development. We will share the information collected from and about you for business purposes listed above, with service providers and with third parties including our customers. This information is collected across various channels, including offline and online, for purposes of delivering more relevant marketing to you or your business. This information is used to then recognize you across different channels. We use this information to help our clients better understand their consumer by providing insights. As an example, you may be sent a personalized advertising message because you visited a specific website. Connext Digital licenses the categories of personal information described below from the third-party sources categorized below in developing Connext Digital’s marketing services. Connext Digital licenses such data products to categories of third parties as described in the table below.
Business and Commercial Purposes for which Personal Information is Collected: We collect personal information for our own business purposes, including internal operations, improving our services, and legal compliance. We also collect personal information for commercial purposes.
Agriculture, Forestry and Fishing (for example, farm cooperatives)
Automotive (for example, car manufacturers and dealerships)
Business Services/Agency (for example, data brokers)
Communications (for example, wireless carriers)
Construction (for example, real estate development companies)
Consumer Packaged Goods (for example, companies that sell personal and household products)
Education (e.g., colleges and universities)
Energy and Utilities (for example, electric and gas companies)
Entertainment (for example, movie and television studios and streaming services)
Financial Services (for example, banks and investment companies)
Government (for example, state and federal agencies and political parties and candidates)
Healthcare (for example, hospitals)
Insurance (for example, insurance carriers)
Manufacturing (for example, consumer product manufacturers)
Media and Publishing (for example, magazines, retail catalogs)
Non-Profit (for example, charitable organizations)
Real Estate (for example, real estate brokerage companies)
Retail (for example, department stores, hardware stores)
Services-Non Professional (for example, consulting firms)
Services-Professional (for example, advertising agencies and financial planners)
Sports (for example, professional sports teams)
Technology (for example, software and hardware providers, social media platforms)
Transportation (for example, railway companies, airlines, rental car companies)
Travel and Tourism (for example, cruise lines, hotels, online travel services)
Cloud computing and storage vendors, security contractors, consultants, analysis providers, marketing analytics platforms; programmatic Advertising marketplaces/platforms; premium social publishers; measurement platforms;
Connext Digital does not collect data directly from consumers for use in our data services. Please also note that Connext Digital does not collect biometric information from consumers who are not Connext Digital employees. Lastly, Connext Digital does not collect sensory information such as voice, visual, thermal, olfactory, or similar sensory information.
During the last year, Connext Digital has sold personal information it has collected to our third-party clients for their business and commercial purposes. More specifically, Connext Digital licenses personal information to our clients for the purpose of enabling marketing campaigns. Connext Digital does not sell personal information to individual consumers.
During the last year, Connext Digital has disclosed personal information to service providers for Connext Digital’s own operational business purposes.
Connext Digital does not sell, or collect, personal information about consumers younger than 18 for the purpose of marketing or advertising directly to the minor. Connext Digital does use personal information from minors younger than 18 to suppress matching records from marketing lists.
Pursuant to the CCPA, California consumers have a right to request deletion of personal information about them that Connext Digital has collected or maintained.
To take advantage of your right to delete, you need to submit a request on our DO NOT SELL MY PERSONAL INFORMATION page.
To respond to your right to delete request, the CCPA permits Connext Digital to verify your identity. We will do this by matching the personal information you supply us to the personal information we maintain. This will require that you submit certain personal information for us to compare and match to data we may, or may not, have about you.
Connext Digital will delete the new information collected as part of the identity verification process as soon as practical after fulfilling your request.
If we are unable to satisfactorily verify your identity, we will either request additional information as permitted by the CCPA or provide a limited response (for example, by providing a report with categories of personal information rather than specific pieces of information). Even assuming a verifiable request, Connext Digital will retain certain personal information in our data services as necessary to comply with a legal obligation (including ensuring the deletion request is honored and CCPA record-keeping obligations). In such cases, Connext Digital will retain only the minimum amount of information that does not qualify for a statutory or regulatory exception, and only use the remaining data for the purposes provided by the statutory or regulatory exception.
California consumers have a right to opt out from Connext Digital selling their personal information for marketing purposes by Connext Digital.
The CCPA protects California consumers who exercise their rights from discrimination. Connext Digital will not discriminate against consumers who request access to personal information about them, request deletion, or request that Connext Digital opt them out of future sales.
The CCPA allows California consumers to use authorized agents to submit requests to Connext Digital on their behalf. Connext Digital requires that the authorized agent verify its identity and provide written authorization from the consumer to act on the consumer’s behalf. If the agent is a business, it must also be registered with the secretary of state of the authorized agent’s state of incorporation and provide proof of such registration.
In the case of an authorized agent’s request for access to personal information, the resulting report will be delivered to the consumer directly. Prior to any release of the report to the consumer, Connext Digital will require the consumer to complete the identity verification process described above to minimize the risk of unauthorized access to personal information and potential resulting harm.
If you have questions regarding your rights under CCPA or Connext Digital’s data collection, use and disclosure practices, you may contact us by phone or email.
You may also contact the California attorney general. Please visit https://www.oag.ca.gov/, for more information.