One effective way to build brand awareness and generate leads for your business is through display advertising. Display advertising (or banner advertising) appears on websites, apps or social media through banner advertisements and other ad formats comprised of text, images, flash, video and audio. The purpose of display advertising is to deliver branded advertisements to website visitors while driving engagement and increasing the purchase intention of consumers. This is a great way to familiarize more people with your business and to build your online presence.
There are other benefits of display advertising when it comes to promoting your offer. These advertisements can have an impact on consumers at every stage of the marketing funnel from awareness, education and evaluation to consideration and purpose. Digital Advertising builds brand awareness quickly since we are more likely to remember what we see versus what we read or hear. Display advertising provides benefits that other marketing channels do not, such as effective one-to-one targeting and real time trackable conversion measuring.
Connext Digitals offers native ads, mobile interstitial and video advertising to communicate your advertising message. Want to learn more about display advertising? Contact us today.