One effective way to build brand awareness and generate leads for your business is through display advertising. Display advertising (or banner advertising) appears on websites, apps, or social media through banner advertisements and other ad formats comprised of text, images, flash, video, and audio. The purpose of display advertising is to deliver branded advertisements to website visitors while driving engagement and increasing the purchase intention of consumers. This is a great way to familiarize more people with your business and to build your online presence.
At Connext, we also offer advertisements to be run via Connected TV and OTT (Over-the-top media, which refers to a streaming service that delivers content over the internet). Your Connected TV and OTT ads have to opportunity to be shown to your audience on a number of devices, channels, and environments such as live streamed content, video-on-demand, and full episode players. There are many benefits to utilizing Connected TV/OTT such as high visibility, boosting brand awareness, increasing conversions rates, and precise audience targeting.
There are other benefits of display advertising when it comes to promoting your offer. These advertisements can have an impact on consumers at every stage of the marketing funnel from awareness, education, and evaluation to consideration and purpose. Digital Advertising builds brand awareness quickly since we are more likely to remember what we see versus what we read or hear. Display advertising provides benefits that other marketing channels do not, such as effective one-to-one targeting and real time trackable conversion measuring.
Do you want to learn more about display advertising? Contact us today.