Archive for February 23, 2024

First-party Data is your Key to Targeted Email Marketing Success

First-party Data is your Key to Targeted Email Marketing Success

In email marketing, precision targeting is paramount. The value of data cannot be overstated. However, not all data is created equal. In our blog post, we’ll delve into why first-party data reigns supreme and why reliance on third-party data can be detrimental to your email marketing efforts. Learn why Connext relies only on first-party data […]