The Real Cost of Bad Data (And How to Cleanse It)

May 9, 2018 by Rob FitzGerald

After a few minutes of browsing for shoes online, you will begin to notice footwear ads appearing on the succeeding pages you land on. Surprisingly, ads about places you’ve been to also appear everywhere you go. This may appear odd or even downright invasive, but this is one of the many ways businesses are trying […]

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Why Your Email Marketing Is Ending Up in the Trash

April 11, 2018 by Rob FitzGerald

Anyone with an active email address has at one point come across messages trying to promote a certain kind of product or service which, more often than not, go directly into the trash folder. As an email marketer, this makes you ask yourself if you are actually employing effective strategies for your email marketing services. […]

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The Domination of Mobile Ads: Statistics and Trends

March 15, 2018 by Rob FitzGerald

These days, it’s hard to imagine consumers without a smartphone. It’s an essential piece of technology that consumers use to shop, check customer reviews, compare prices, and so much more. Many studies are seeing this trend, too. Note the following figures: On average, social users spend 30% of their time on social media interaction. 60% […]

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How Data Cleansing Can Boost Your Email Marketing ROI

March 7, 2018 by Rob FitzGerald

Fundamental to the success of any email marketing campaign is a healthy subscriber database. This pertains to all the user data you’ve gathered through your analytics platform, as well as the contact information and email address. But, no email address is permanent. People change jobs, move to different locations, delete email accounts due to spam, […]

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8 Killer Email Marketing Strategies that Boost Conversions

February 7, 2018 by Rob FitzGerald

Email marketing as a sales strategy is still the most effective way to obtain, and retain, new customers. For purchases made from receiving a marketing message, it has the highest conversion rate, which is 66%, when compared to other channels like social, direct mail and more. However, this does not mean that direct mail marketing […]

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A Guide to Choosing the Best Digital Channel for Your Business [Infographic]

January 24, 2018 by Rob FitzGerald

In today’s highly competitive business landscape, it’s critical for any business to establish and maintain a strong online presence. Digital channels present new markets and new opportunities for businesses. But, there are many businesses, whether small or large, that have not realized the power of digital channels, while some of those who do still fail […]

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The 7 Sins of New Customer Acquisition

January 11, 2018 by Rob FitzGerald

Customers are at the very heart of a business. Aside from the fact that your products or services are made for them, they contribute to the growth and success of your business. Through time, it is important for any business to continually add new customers to achieve constant growth and profitability. Acquiring new customers means […]

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20 Must-Do Email List Building Strategies to Grow Profits

December 13, 2017 by Rob FitzGerald

Your email list serves as the lifeblood of your email marketing campaign. Without a quality list, there’s no way you can reach and nurture customers as efficiently and effectively as you should. So, if you want to maximize email marketing services for your business, you need to take active steps to grow a highly engaged […]

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