Maximizing Your Email Design: 3 Tips for Creating Compelling Emails

Creating compelling emails is a critical component of any successful email marketing strategy. But with so many design tips and tricks out there, it can be difficult to know what works best. In this blog post, we’ll provide you with our top email marketing design tips to help you maximize the effectiveness of your email campaigns. With these tips, you can create effective and eye-catching emails that will help drive engagement and sales.

Keep it Simple and Responsive 

When it comes to email marketing, designing for simplicity is key. Having a well-organized and easy-to-read email layout helps the reader quickly comprehend and interact with your content. Keep the main message and call-to-action above the fold, so readers can get right to the point. Furthermore, create a responsive email design that will render correctly on both desktop and mobile devices. Avoid using Javascript or Flash as most email platforms don’t support these features. By creating a simple, yet compelling design, you’ll be able to ensure that your readers have an enjoyable experience when engaging with your emails.

Use Images, Videos, or GIFs

Design tips for emailers include making sure to use images, videos, and gifs wisely. Images should not be the sole focus of the message, but rather an enhancement that supports the text. The recommended image-to-text ratio is 60:40 or 70:30, as to not overwhelm the reader with visuals. When using these media types, keep in mind that some email clients turn off images by default and some may block them completely. To avoid this issue, keep emails under 100 kb, unless GIFs are used. In addition, always make sure to provide alt text for each image in case it does not render correctly in the user’s inbox. Alt text should explain what the media type is and why it is relevant to the message. Following these design tips will help ensure that your emails appear correctly and are engaging for consumers.

Choosing the Right Colors and Fonts for Your Emails

When it comes to designing emails, choosing the right colors and fonts can make a huge difference. Colors can set the mood and tone of your message, while fonts can help you convey your message in an easily digestible way.
The first thing to consider when selecting colors for your emails is whether or not they match the branding of your business or website. Try to keep things consistent so that your emails look professional and are recognizable by your audience. Additionally, make sure to avoid using too many colors in the same email, as this can become overwhelming for the reader. Keep it simple with two or three colors that complement each other.

When it comes to fonts, choose ones that are easy to read and understand. Popular email-friendly fonts include Arial, Georgia, and Times New Roman, all of which are legible at minimum size 12-14. Avoid using too many font colors in your emails, as this can become confusing. Additionally, try to keep your emails under 500 characters to ensure your message remains clear and concise.

Overall, when it comes to designing emails, it’s important to keep things consistent with your brand and website design. Use colors and fonts that reflect your business and that are easily readable by the consumer. With these tips in mind, you’ll be able to create professional and effective emails in no time.


Email design is an important part of creating compelling emails that capture your reader’s attention. By following the tips we discussed in this blog, you can maximize the effectiveness of your email design to ensure your emails are eye-catching and stand out from the rest. Remember to keep it simple and responsive, use images, videos, or gifs, and choose the right colors and fonts. With these tips, your emails will be more engaging and impactful than ever before. So get to designing and crafting those perfect emails!

Jessica Rodriguez