Let’s be honest, if your emails aren’t being delivered you risk wasting your marketing dollars and your marketing message may not reach your intended audience. Even worse, your message could end up being misidentified and triggered into a user’s SPAM folder. Luckily, our team has compiled a list of dos and don’ts that will help you increase email deliverability this year.
Our team works with email creatives day in and day out as we help our clients deploy their campaigns. Overall, the most critical and important parts of deliverability come from a sender’s design and content. Keeping in mind some of the above dos and don’ts will allow you to increase your overall deliverability rates and keep your email campaigns compliant.