Data segmentation is one of the most useful strategies a business can implement when planning their marketing efforts. Segmenting your data is the process of dividing your audience of consumers based on commonalities and differences or grouping them together based on specific characteristics. Effectively utilizing segmentation in your marketing efforts can help your business and […]
Preparing your email campaign doesn’t have to be a daunting task. Having an email content checklist ready to go before each and every campaign can help save time and money! Our team has put together a checklist below:From Name – Make sure your recipients know who the campaign is coming from. This name should correspond to […]
Let’s be honest, if your emails aren’t being delivered you risk wasting your marketing dollars and your marketing message may not reach your intended audience. Even worse, your message could end up being misidentified and triggered into a user’s SPAM folder. Luckily, our team has compiled a list of dos and don’ts that will help […]
Why utilize email marketing during the holidays? While it might be easy to write off using email as a marketing tool, there’s truly no better time to invest your time and dollars into email marketing than the holiday season. With the massive amount of holiday spending happening, it’s a great time to boost conversion rates […]
The holiday season is quickly approaching and there has never been a better time to make sure your data is clean and up-to-date in preparation. Don’t end up on the naughty list this year, clean your database today! Our team has highlighted some key reasons why keeping your database clean is so important, not only […]
As of 2022, there are approximately 3.96 billion social media users globally.1 It’s no surprise that more than half the world lives in the world of social media for an average of 2 hours and 27 minutes per day.2 With such a huge portion of our reality in the social media sphere, it’s become crucial […]
Having your marketing campaign only utilize one channel may cause your business to miss out on endless opportunities! With so many channels to choose from, you may find yourself intimidated. Let our team help you understand why you should make your marketing strategy a multichannel approach this year and in the years to come! We […]
IntroSince its international debut in 2017,1 TikTok has taken its US audience by storm. Beginning as Musical.ly in China before becoming TikTok and coming to the US,2 this short-form video social media app has climbed at an unparalleled rate in the past two years alone. TikTok has reached the status of most downloaded social media […]
“The number of smart TV users in the US is projected to grow to 119 million in 2022”1. Connected TV/OTT (over-the-top media which refers to a streaming service that delivers content over the internet) are huge deals this year! If Connected TV/OTT aren’t part of your marketing strategy yet it should be, to be able […]
If the quality of your data isn’t a top priority in your marketing strategies now is the time to start! “Those that position their organizations to manage data correctly and understand its inherent value will have the advantage.” 1 Businesses that choose to put quality, up-to-date data at the forefront of their marketing […]
