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If the quality of your data isn’t a top priority in your marketing strategies now is the time to start! “Those that position their organizations to manage data correctly and understand its inherent value will have the advantage.” 1 Businesses that choose to put quality, up-to-date data at the forefront of their marketing […]
Email marketing continues to be one of the most cost-effective ways to reach consumers and increase sales. For every $1 of their marketing budget spent on email marketing, businesses can expect to generate $42 in ROI.1 In fact, email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter.2 Email marketing […]
The marketing world is constantly changing. Where once marketing was highly dependent on print (from billboards to ads in the newspaper), advertising and marketing have shifted to a digital space, and with good reason. Digital marketing is much easier to push through to a captive, constantly-online audience. Email marketing is particularly effective. But if you […]
Facebook is the most popular social media site on the internet. More than 2.8 billion people use it every month, and more than 1.9 billion of those users check in daily. If you’re a business owner or a marketing professional, that’s both an impressive statistic and a potential gold mine for your company if you […]
Is your business ready for what could be the busiest online shopping season ever? The 2020 holiday season saw online spending in the U.S. grow 32.2% from 2019 to a record $188.2 billion as consumers shopped from their homes and phones during the pandemic.1 During Cyber Week alone – the five-day period between Thanksgiving and […]
Despite all the talk about tweets, likes and shares, email marketing is still nearly 40 times more effective than Facebook and Twitter combined for acquiring customers.1 There are now over four billion email users worldwide,2 and 99% of them check their personal email every day.3 That’s a lot of potential customers, but connecting with them […]
With 92% of online adults using email, and 99% of them checking their email daily,1 email marketing continues to be one of the best ways to reach consumers. Promotional emails, abandoned shopping carts, e-newsletters and other types of ecommerce emails can all help you retain your current customers and connect with new ones, but only […]
The transition from desktop computers to mobile devices as the primary means of accessing the internet has exploded in the last few years. In fact, there’s a good chance you’re reading this right now on your phone. The number of smartphone users is currently 3.5 billion worldwide and is expected to grow to 3.8 billion […]
Did you know that email marketing is one of the most cost-effective ways to reach consumers and increase sales? Every $1 of your marketing budget spent on email marketing can generate $38 in ROI, making it 40 times more effective at acquiring new customers than Facebook or Twitter.[1] While no two email marketing campaigns are […]
Data has become the bread and butter of marketing. From executing better content marketing material to coming up with improved ad campaigns, marketers are now guided by analytics to refine their next move. Strategies and processes that used to come from trial and error are now backed by figures, allowing companies to achieve their business […]
