The transition from desktop computers to mobile devices as the primary means of accessing the internet has exploded in the last few years. In fact, there’s a good chance you’re reading this right now on your phone. The number of smartphone users is currently 3.5 billion worldwide and is expected to grow to 3.8 billion […]
Did you know that email marketing is one of the most cost-effective ways to reach consumers and increase sales? Every $1 of your marketing budget spent on email marketing can generate $38 in ROI, making it 40 times more effective at acquiring new customers than Facebook or Twitter.[1] While no two email marketing campaigns are […]
Data has become the bread and butter of marketing. From executing better content marketing material to coming up with improved ad campaigns, marketers are now guided by analytics to refine their next move. Strategies and processes that used to come from trial and error are now backed by figures, allowing companies to achieve their business […]
As modern digital marketing technologies get newer and bolder, the age-old tool that is email remains one of the best and most cost-effective channels to reach customers on a massive scale. Statistics say the number of global e-mail users reached 3.8 billion in 2018, and may still increase to an astonishing 4.4 billion in 2023. […]
Consumer buying behavior is the study of how individuals and organizations select and use products and services. This primarily focuses on psychology, motivations, and behaviors, such as how people choose between brands, how they research and shop, and how marketing campaigns can be improved so brands can effectively influence them.
If you want to switch up your sales and marketing campaigns, the first step is to know the factors that can influence a buyer’s decision. But before we dive in any deeper, let’s review how the modern consumer makes a purchase.
Every business owner should have a goal for their enterprise. Maybe you want to open three new locations for your Mexicali restaurant business. Or acquire a dozen new clients as you get support from a private label SEO service provider. Or have your mobile gaming collective release a new app in three months. All these goals aim to increase your company’s productivity and profitability.
It’s no secret that automation has been making the lives of workers easier throughout the years. While some people tend to only think of it in the modern context of robots taking over jobs, this phenomenon has been happening for decades across different industries. This includes the digital marketing industry, particularly mobile marketing.
We’ve collated some of the worst marketing errors that huge brands have committed over the past years. Learn from them to avoid these same mistakes!
Nowadays, the Internet has successfully integrated itself into every aspect of human life. In fact, according to J. Clement of Statista, the population of internet users around the globe has been reported to reach 3.9 billion as of 2017. Moreover, due to this constantly increasing consumer usage, the internet is heavily employed in marketing plans […]
