Despite all the talk about tweets, likes and shares, email marketing is still nearly 40 times more effective than Facebook and Twitter combined for acquiring customers.1 There are now over four billion email users worldwide,2 and 99% of them check their personal email every day.3 That’s a lot of potential customers, but connecting with them […]
With 92% of online adults using email, and 99% of them checking their email daily,1 email marketing continues to be one of the best ways to reach consumers. Promotional emails, abandoned shopping carts, e-newsletters and other types of ecommerce emails can all help you retain your current customers and connect with new ones, but only […]
The transition from desktop computers to mobile devices as the primary means of accessing the internet has exploded in the last few years. In fact, there’s a good chance you’re reading this right now on your phone. The number of smartphone users is currently 3.5 billion worldwide and is expected to grow to 3.8 billion […]
Did you know that email marketing is one of the most cost-effective ways to reach consumers and increase sales? Every $1 of your marketing budget spent on email marketing can generate $38 in ROI, making it 40 times more effective at acquiring new customers than Facebook or Twitter.[1] While no two email marketing campaigns are […]
Data has become the bread and butter of marketing. From executing better content marketing material to coming up with improved ad campaigns, marketers are now guided by analytics to refine their next move. Strategies and processes that used to come from trial and error are now backed by figures, allowing companies to achieve their business […]
As modern digital marketing technologies get newer and bolder, the age-old tool that is email remains one of the best and most cost-effective channels to reach customers on a massive scale. Statistics say the number of global e-mail users reached 3.8 billion in 2018, and may still increase to an astonishing 4.4 billion in 2023. […]
Consumer buying behavior is the study of how individuals and organizations select and use products and services. This primarily focuses on psychology, motivations, and behaviors, such as how people choose between brands, how they research and shop, and how marketing campaigns can be improved so brands can effectively influence them.
If you want to switch up your sales and marketing campaigns, the first step is to know the factors that can influence a buyer’s decision. But before we dive in any deeper, let’s review how the modern consumer makes a purchase.
Every business owner should have a goal for their enterprise. Maybe you want to open three new locations for your Mexicali restaurant business. Or acquire a dozen new clients as you get support from a private label SEO service provider. Or have your mobile gaming collective release a new app in three months. All these goals aim to increase your company’s productivity and profitability.
It’s no secret that automation has been making the lives of workers easier throughout the years. While some people tend to only think of it in the modern context of robots taking over jobs, this phenomenon has been happening for decades across different industries. This includes the digital marketing industry, particularly mobile marketing.
