Author Archive for Rob FitzGerald

Audience Data for Smarter Marketing Decisions

How Does Audience Data Help You Make Smarter Marketing Decisions

Data has become the bread and butter of marketing. From executing better content marketing material to coming up with improved ad campaigns, marketers are now guided by analytics to refine their next move. Strategies and processes that used to come from trial and error are now backed by figures, allowing companies to achieve their business […]

Hyper Personalization - The Future of Email Marketing

Hyper-Personalization: The Future of Email Marketing

As modern digital marketing technologies get newer and bolder, the age-old tool that is email remains one of the best and most cost-effective channels to reach customers on a massive scale. Statistics say the number of global e-mail users reached 3.8 billion in 2018, and may still increase to an astonishing 4.4 billion in 2023. […]

Social Media Consumer Buying Behavior

How Does Social Media Impact Consumer Buying Behavior?

Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market. The figures don’t lie either: consumers are 71% more likely to make a purchase based on social media referrals.   […]

Modern Consumer Buying Behavior

5 Factors That Influence the Modern Consumer’s Buying Decision

Years ago, consumers would rely heavily on traditional ads and word of mouth recommendations whenever they’re about to make a purchase. Even though these methods still prove to be effective, the introduction of technological innovations has indeed transformed the way brands and consumers interact. Nowadays, there are more factors beyond brand visibility that can influence […]

Programmatic Advertising

Programmatic Buying and Its Influence on Mobile Marketing

It’s no secret that automation has been making the lives of workers easier throughout the years. While some people tend to only think of it in the modern context of robots taking over jobs, this phenomenon has been happening for decades across different industries. This includes the digital marketing industry, particularly mobile marketing. With so […]

Legendary Marketing Mishaps

6 Legendary Marketing Mishaps You Should Learn From

Marketing plays a significant role in promoting a brand and it’s products and services, especially if they’re introducing something new. Influencing your audience’s opinion and behavior while hitting all the right notes in marketing is no easy task. Thus, developing an effective and well-tuned marketing strategy is crucial in executing successful campaigns. However, there are […]

9 Things You Should Know About Weather-Based Mobile Advertising

Nowadays, the Internet has successfully integrated itself into every aspect of human life. In fact, according to J. Clement of Statista, the population of internet users around the globe has been reported to reach 3.9 billion as of 2017. Moreover, due to this constantly increasing consumer usage, the internet is heavily employed in marketing plans […]

8 Common Social Media Marketing Mistakes and How to Correct Them

Social media has changed in the last decade, going from a tool to reconnect with old friends and meet new people to a vital and highly effective channel for digital marketing and brand-building. Just how effective is social media as a digital marketing tool? Recent surveys report that adults aged 18-34 are most likely to […]

5 Companies That Use Data to Fuel Their Creative Strategies

With the number of businesses and services readily available on the internet, the demands of consumers are becoming more specific, and service standards are higher than ever. Competitors are growing in number and constantly finding ways to reach their target audience more effectively. Nowadays, marketing strategies based on the average Joe simply won’t work because […]

How to Personalize Your Email Through List Segmentation

A DMA Insight report says 99% of email users check their email every day. Salesforce also found that 84% of consumers appreciate being treated like real human beings, not just numbers in reports. What do these statistics mean? Consumers like to feel valued and important. By definition, email segmentation is a technique used by marketers […]