Archive for December 4, 2018

Segmentation Strategies to Increase Your Email Marketing Conversions

6 Segmentation Strategies to Increase Your Email Marketing Conversions

There’s no doubt that email marketing is still effective. A recent study even found that “44% of email recipients made at least one purchase in the last 12 months based on promotional email.” An effective email marketing strategy lets you create a unique value proposition and build rapport with your customers. However, a one-size-fits-all email message doesn’t […]