Archive for March 7, 2018

How Data Cleansing Can Boost Your Email Marketing ROI

How Data Cleansing Can Boost Your Email Marketing ROI

Fundamental to the success of any email marketing campaign is a healthy subscriber database. This pertains to all the user data you’ve gathered through your analytics platform, as well as the contact information and email address. But, no email address is permanent. People change jobs, move to different locations, delete email accounts due to spam, […]