The key to social media marketing is learning how to use these platforms to your brand’s advantage. In this fast-paced industry, it’s important to learn from what has already been done to avoid possible pitfalls.
With the number of businesses and services readily available on the internet, the demands of consumers are becoming more specific, and service standards are higher than ever. Competitors are growing in number and constantly finding ways to reach their target audience more effectively. Nowadays, marketing strategies based on the average Joe simply won’t work because […]
By definition, email segmentation is a technique used by marketers to send highly targeted email campaigns by categorizing their list into smaller groups or segments. By customizing your email marketing materials to each segment, you’ll increase conversions.
People may have mixed opinions about push notifications. Some could consider it annoying, while others find it useful. The bottom line is, it’s incredibly helpful for your users, and it’s not just a tool to remind them of some important activity from the app.
Email remains a strong driver of marketing mileage. We recommend these steps for keeping your email list hygiene in check to prevent your followers from unsubscribing.
Are you attempting to prepare your website for peaks in traffic? If so, consider the helpful tips below.
Find out how customer data can significantly enhance your marketing campaigns.
It’s imperative for you to know where you might be going wrong, so you know which mobile marketing mistakes to avoid. In this blog post, let’s focus on mobile display, such as Facebook ads and the Google Display Network.
Here are 10 of the most important content performance metrics you need to track to get a holistic idea of your content’s success.
Evergreen content remains relevant perpetually. This means it'll keep engaging users for years to come. Here's how to create it:
