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If you look at the most talked about adverts in the world, you’ll notice that all of them run through a common thread: they can tug at your emotions. Brands who have successfully been able to wield the power of emotional marketing will tell you that incorporating emotions in your strategies work. Emotions play an […]
In this increasingly customer-centric business landscape, it’s getting more important than ever for companies to tap into their buyers’ mindset. By putting yourself in your customer’s shoes, you’ll understand their pain points, needs, and decision-making process better. Enter: buyer personas. Buyer personas are one of the most tried and tested ways of getting into your […]
Checking your inbox is like opening a box of chocolates: “you never know what you’re gonna get.” Perhaps Forrest Gump’s mom knew a thing or two about emails before it was even a thing. After all, going over those unopened emails with interesting subject lines makes you want to take a ‘bite’ to find out […]
Is there anything worse than sending out a marketing email only to later realize that you had spelling errors or the link to your call to action was broken? Email blunders can embarrass your business and even damage your brand reputation. Once you’ve hit the send button, there’s no turning back. The best email marketing […]
Despite persistent rumors to the contrary filtering in over the years (likely from overzealous social media converts), email marketing isn’t dead. In fact, it’s never been more alive. So many information sources compete for our attention, yet the trusty email inbox remains a place of relative trust and time investment. But that doesn’t mean you […]
Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. This gives in-app advertising as much power and magnitude as traditional advertising channels in today’s […]
Artificial Intelligence (AI) has been significant in the advancement of digital marketing, including email marketing. Its core aspects—big data and machine learning—have been essential in the spread of AI for email marketing. Paired with other technologies like business intelligence and cognitive computing, your emails can have a greater chance of engaging clients and prospects, this […]
With around 250 billion emails sent daily, it’s no wonder email marketing remains as marketers’ go-to channel. In addition, it’s been found to deliver the best ROI among all platforms. It’s a cost-effective way to promote your brand, get in touch with your customers, and meet your business objectives. One of the elements that make […]
There’s no doubt that email marketing is still effective. A recent study even found that “44% of email recipients made at least one purchase in the last 12 months based on promotional email.” An effective email marketing strategy lets you create a unique value proposition and build rapport with your customers. However, a one-size-fits-all email message doesn’t […]
As marketers, you have the responsibility to understand current customer preferences to better market your business’ products and services, and that includes where or what they are mostly spending their time on. The simple answer to that: smartphones and mobile devices. According to Statista, there were 4.77 billion mobile phone users around the world in […]
