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A DMA Insight report says 99% of email users check their email every day. Salesforce also found that 84% of consumers appreciate being treated like real human beings, not just numbers in reports. What do these statistics mean? Consumers like to feel valued and important. By definition, email segmentation is a technique used by marketers […]
When you download a new app on your phone, regardless if it’s for social media, photography, or news, one of the first things they ask you to do is to enable push notifications. This popular trend in the smartphone scene has been making rounds on desktop websites as well, as browsers have now integrated with […]
Email remains a strong driver of marketing mileage. With email, you have a way of distributing your content, ads, and promotional updates straight into your customers’ inbox. Since the open rate of email is quite high at 46% on mobile, you’re sure that people are made aware of your marketing messages. Email also has a […]
In today’s digital age, it seems that the world never sleeps. As such, massive amounts of data are collected every minute of every day. In fact, more than 2.5 quintillion bytes of data are created each day, and that number will only grow bigger. From tracking your online content consumption and search engine queries to […]
The past few years have been opportune times for mobile marketing. Since mobile device usage surpassed desktops in 2016, online marketers have chosen to maximize their efforts on the platform. How could they not, when stats show that consumers now spend more than five hours a day on their smartphones? It’s the perfect channel to […]
Content marketing has been around for over a hundred years. However, it becomes widely mainstream with the rise of the Internet age. Brands started incorporating online content marketing tactics to elevate their campaigns, mainly on social media since these networks serve as an excellent space for distributing content. Modern content marketing aims and remains to […]
Undoubtedly, one of the best foundations on which to build your personal relationship with customers is email, as 99% of consumers check their email daily. Meanwhile, roughly 40% of B2B marketers say email newsletters are most vital to their content marketing success. So, yes, email certainly remains to be a valuable and worthwhile marketing strategy. […]
We’re now right smack in the middle of the digital age, making it an expectation for your business to run its own website so you don’t get left behind. Having one is essential, not only because it provides an easier way for customers to access your product or service but also because it acts as […]
If you look at the most talked about adverts in the world, you’ll notice that all of them run through a common thread: they can tug at your emotions. Brands who have successfully been able to wield the power of emotional marketing will tell you that incorporating emotions in your strategies work. Emotions play an […]
In this increasingly customer-centric business landscape, it’s getting more important than ever for companies to tap into their buyers’ mindset. By putting yourself in your customer’s shoes, you’ll understand their pain points, needs, and decision-making process better. Enter: buyer personas. Buyer personas are one of the most tried and tested ways of getting into your […]
