Having an accurate and clean database is crucial for any business that relies on data. An inaccurate or messy database can lead to incorrect data analysis, poor decision making, and wasted time and ad spend. Here are some of the key benefits of putting in the effort to maintain good database hygiene: Improved data quality […]
Email marketing continues to be an effective channel for reaching customers and driving business growth. As we head into 2024, several key trends are emerging that savvy marketers should keep on their radar. By understanding and adapting to these trends,, you’ll be better positioned to get the most out of your email efforts in the […]
Customer segmentation is a critical component of any effective marketing strategy. By dividing your customers into groups based on common characteristics or traits, businesses can gain valuable insights to craft targeted campaigns that resonate with each segment. The key to successful segmentation is identifying actionable differentiators that impact customer behavior and response. Here are some […]
Are you ready for it? Email marketing has been around for decades, but it continues to evolve and remains an essential tool for businesses of all sizes. With email open rates higher than social media and most other channels, email is still one of the most effective ways to reach your customers. Email marketing done […]
Mobile devices have become an integral part of our daily lives. We use our smartphones and tablets for everything from communication, to entertainment, to shopping. Our reliance on mobile technology has created huge opportunities for marketers to connect with customers in new and innovative ways. In this blog post, we’ll explore some of the key […]
In today’s competitive digital landscape, email marketing continues to be a powerful tool for businesses to connect with their audience and drive conversions! With countless emails flooding inboxes every day, it’s crucial to stand out from the crowd and deliver messages that resonate with your customers. This is where A/B testing comes into play. By […]
It may only be July but it’s never too early to start planning your holiday email marketing campaigns. A well thought out marketing plan will help to ensure you get the results you are looking for. Since the holiday season is a fantastic opportunity for businesses to connect with their customers and boost sales, you […]
In the digital age, email marketing has become an indispensable part of any business’s marketing strategy. At Connext Digital, we know that the success of your email marketing campaigns relies heavily on the quality of your email list. That’s why email acquisition has become a crucial superpower that every business must unlock to grow its customer […]
Creating compelling emails is a critical component of any successful email marketing strategy. But with so many design tips and tricks out there, it can be difficult to know what works best. In this blog post, we’ll provide you with our top email marketing design tips to help you maximize the effectiveness of your email campaigns. […]
Email subject lines can play a significant role in whether or not an email is opened by the recipient. If the message hitting your customer’s inbox isn’t sparking their interest and getting them to open your emails, you are missing out on huge business opportunities. Our team put together 7 tips for writing your subject […]
