Digital Media

Social Media Advertising

Social media advertising is a category of digital advertising that places ads on social networking websites. At Connext, we focus on the implementation of social media ads via Facebook and Instagram. We will help your business broadcast their offer via Facebook and/or Instagram to have advertisements appear on consumers’ newsfeeds. Our social media advertisements can also be run as desktop banners or on mobile devices as mobile banners. This allows consumers to see your offer in a clean and clear way.

Along with advertising on Facebook and Instagram, Connext also gives your business the opportunity to advertise on TikTok. This platform is great for building your brand awareness, reach, big customer sales, and even a new product launch. These advertisements will be served on the ‘For You’ page of the targeted consumer’s feed. From here, our team will be able to let your business know what is working, what isn’t and help you to get the most for your marketing dollars.

woman taking photo with cellphone

 

Social media advertising plays an important role in a brand’s reputation and reception. The way a company presents itself can determine its popularity and audience persona. The purpose of social media marketing is to build a brand and increase visibility, through building relationships and communicating with new potential customers, which in turn can generate new revenue.

These advertising platforms have impressive reach, but the real attractiveness lies within their ability to offer segmentation. The larger the audience, the greater the ability to target at a more granular level. Advertisers can take advantage of user demographic information and target ads accordingly. Geographic targeting is available not only at the country level but also at the city, state and zip code level because these platforms encourage users to provide personal information to maximize the usefulness of their accounts. In turn, advertisers have the opportunity reach a sizable audience that mirrors their ideal target audience. 

Knowing the geography of a user only scratches the surface, most networks can target by age and gender too. Users interests are tracked and recorded based on the social network groups they join and the comments they post, meaning advertisers have the ability to target geographically, demographically and psychographically.

Do you want to start running social media advertisements with the help of Connext? Contact us today.

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