Social media advertising is a category of digital advertising that places ads on social networking websites. At Connext, we focus on implementation of social media ads via Facebook. We will help your business broadcast their offer via Facebook to have advertisements appear on consumers Facebook newsfeeds.
Social media advertising plays an important role in a brand’s reputation and reception. The way a company presents itself can determine its popularity and audience persona. The purpose of social media marketing is to build a brand and increase visibility, through building relationships and communicating with new potential customers, which in turn can generate new revenue.
These advertising platforms have impressive reach, but the real attractiveness lies within their ability to offer segmentation. The larger the audience, the greater the ability to target at a more granular level. Advertisers can take advantage of user demographic information and target ads accordingly. Geographic targeting is available not only at the country level but also at the city, state and zip code level because these platforms encourage users to provide personal information to maximize the usefulness of their accounts. In turn, advertisers have the opportunity reach a sizable audience that mirrors their ideal target audience.
Knowing the geography of a user only scratches the surface, most networks can target by age and gender too. Users interests are tracked and recorded based on the social network groups they join and the comments they post, meaning advertisers have the ability to target geographically, demographically and psychographically.
Our social media advertisements can be ran as desktop banners as well as on mobile devices as mobile banners. This allows consumers to see your offer in a clean and clear way.
Do you want to start running social media ads with the help of Connext? Contact us today.