Data & Audience

App Installation Data Profiling

Utilizing user application installations allows marketers to get a full view of consumer behaviors and intent or likelihood to purchase. In today’s day and age, having a full 360-degree view of a consumers’ behaviors is imperative to a successful marketing campaign.

The collection of app install data happens when a user downloads an app to their mobile device or tablet. After a thorough on-boarding and opt-in process, those IDs are then placed in a database for a variety of uses. Device IDs are matched to our Consumer Database to have a deeper learning of an individual across multiple devices. Access to this data allows for a true multi-channel marketing program targeting the same person wherever they are, mobile, tablet, desktop, social, etc.

Enhancement – Enrich your database utilizing our ability to couple device IDs with an individual based on their email or postal address, allows clients to append our app data, creating a highly engaged audience to target and market to.

Prospecting – Select the perfect segment or audience at the device or individual level to send your marketing message to. 

Categories include: