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As the holiday season approaches, marketers everywhere are gearing up for one of the most crucial times of the year. Consumers are ready to spend, engage, and connect with brands in a more personalized way than ever before. But with ever-tightening privacy regulations and shifts in consumer behavior, relying on anything other than first-party data […]
The final quarter of the year is next month and it’s the perfect time to evaluate and enhance your email marketing strategy. With the holiday season and end-of-year goals on the horizon, optimizing your email campaigns can drive significant results and set you up for success in the coming year. Here are some key strategies […]
We all know that the success of your marketing campaigns hinges on one crucial factor: the quality of your data. No matter how creative your messaging is, or how targeted your audience may be, if your data is flawed, your campaign’s effectiveness will be compromised. Clean data, free from errors and inconsistencies, is the unsung […]
The holiday season is a critical time for businesses to connect with customers and drive sales through email marketing. With inboxes becoming increasingly crowded during this period, it’s essential to make your emails stand out. Here are five tips to help you craft a successful holiday email marketing campaign, backed by industry insights and best […]
Multiple is better than one, right? This is why turning your single channel campaign into a multi-channel one can really benefit your marketing strategy. Consumers engage with brands through various platforms, and meeting them where they are is vital. Transitioning from a single-channel approach to a multi-channel campaign can significantly enhance your reach, engagement, and […]
As time goes on in the Digital and Email Marketing world, data privacy has become a concern for both consumers and businesses alike. At Connext, we know and understand that protecting customer information has never been more critical. In this blog post, we’ll explore some best practices for safeguarding customer data while still effectively leveraging […]
Email marketing remains one of the most powerful and effective marketing channels available to marketers today. Despite the rise of social media and other digital marketing tactics, email still reigns supreme for its ability to drive results and high ROI. Here are five reasons why email marketing is so effective:1. It’s Personal and DirectEmail allows […]
In email marketing, precision targeting is paramount. The value of data cannot be overstated. However, not all data is created equal. In our blog post, we’ll delve into why first-party data reigns supreme and why reliance on third-party data can be detrimental to your email marketing efforts. Learn why Connext relies only on first-party data […]
In the fast-paced world of digital and email marketing, staying on top of industry changes is crucial for businesses aiming to connect with their audience effectively. The email marketing landscape has notable transformations this year to keep an eye on. These changes are driven by advancements in Artificial Intelligence (AI) and pivotal shifts in major […]
Having an accurate and clean database is crucial for any business that relies on data. An inaccurate or messy database can lead to incorrect data analysis, poor decision making, and wasted time and ad spend. Here are some of the key benefits of putting in the effort to maintain good database hygiene: Improved data quality […]
