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Are you ready for it? Email marketing has been around for decades, but it continues to evolve and remains an essential tool for businesses of all sizes. With email open rates higher than social media and most other channels, email is still one of the most effective ways to reach your customers. Email marketing done well requires strategy and effort. Are you ready to step up your email marketing game and enter a new era of results? Here are some tips to help you get started:
The foundation of great email marketing is having a strong email list to send to. There are several ways to build your list: offer an opt-in incentive on your website, add a signup form to all your online assets, run social media contests to collect emails, and let customers opt-in at checkout or when making a purchase. Focus on growing your list with targeted, high-quality prospects. When all is said and done you want to be able to say “I gave my blood, sweat, and tears for this” when looking at your database. Always keep in mind that you need to keep your email list clean of invalid or opted out emails before every campaign. If you are looking for a team to easily help you keep your database accurate and up-to-date look no further.
Don’t treat your email list like a single entity. Segment-based on factors like past purchases, interests, demographics, and engagement. Segmenting allows you to deliver more tailored, relevant messages to each subscriber group. When segmented well, your emails will feel like they were written specifically for each recipient. You want your customers saying “You belong with me” when they see your unique email reaching their inbox.
Don’t spam your list with endless promotions and sales pitches. Instead, focus on delivering truly valuable content through your emails. Send educational content, exclusive offers, how-to tips, curated recommendations, and more. Well-crafted content provides a reason for subscribers to open and engage with your emails. You want your customers/subscribers coming back for more every time. As Taylor Swift would say, you don’t want them to have “slipped away like a moment in time”.
Pay close attention to open rates, click-throughs, and conversion rates for each campaign. Learn which emails resonate best with your recipients. Testing subject lines, calls-to-action, and sending times will reveal insights to optimize future email sends. If you are looking to learn more about A/B testing check out one of our latest blog posts for a deeper dive: https://connextdigital.com/the-power-of-a-b-testing-in-email-marketing-uncover-what-works/
Email marketing remains an indispensable strategy for 2023 and beyond. Follow these tips to make it a core part of your digital marketing plan. With smart execution, your email efforts will drive substantial value for your business. Are you ready to enter your email marketing era?
