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The quality of your data is the foundation for any successful marketing campaign. An effective email campaign will only be as good as the quality of its customer and prospect data. So, data hygiene services – also referred to as “data cleansing” – are the foundation of successful email marketing.
The need for on-demand email verification is more important than ever. Connext Digital’s custom solution will help protect your email marketing reputation while significantly improving the deliverability of your email campaigns. Our data hygiene technology and email verification services will identify invalid, undeliverable, or even potentially dangerous records within your file. All of this will increase your email marketing campaign ROI, improve your email list quality, boost inbox delivery, and protect your mailing reputation with our email hygiene services.
How does data get “dirty” in the first place? Incorrect data can happen because the data coming into the database is coming from multiple sources which can result in redundancies and inconsistencies. Some data might be self-reported and often inaccurate, as well. In some cases, if the data is collected in certain public scenarios, the data might be purposely false due to confidentiality concerns of the people being polled.
Bad data costs money. Not only will your email marketing campaigns fall short, but the company’s bottom line will be negatively impacted.
Connext returns a clear hygiene & verification disposition code on all emails processed to identify all records deemed too risky for mailing (e.g. high complaints, chronic unsubscribes, traps, etc.). This maximizes email inbox delivery for companies and enables marketers to cleanse data for safe remarketing and legacy reactivation campaigns.
Suppression Type Count Example:
| Bad Domain | 135 |
| Bad Word | 18 |
| High Complaint | 229 |
| Invalid | 5,515 |
| Low Complaint | 208 |
| Trap | 388 |
| Unknown | 122 |
| Unsub | 3,498 |
| Net Records | 3,441 |
| Original File Count | 13,554 |
The need for on-demand email verification is more important than ever. Connext Digital’s custom solution will help protect your email marketing reputation while significantly improving the deliverability of your email campaigns.
Connext Digital’s data hygiene technology and email verification service will identify invalid, undeliverable, or even potentially dangerous records within your file. All of this will increase your email marketing campaign ROI, improve your email list quality, boost inbox delivery, and protect your mailing reputation with our email hygiene services.
An effective email campaign will only be as good as the quality of its customer and prospect data. So, data hygiene services – also referred to as “data cleansing” – are the foundation of successful email marketing. This process involves finding and removing corrupt or inaccurate records from a database. Failure to do this often results in woefully underperforming or failing email marketing efforts.
Only “59% of consumers found their demographic data to be up to 50% accurate.” So, the question is how does the data get “dirty”?
There are a variety of ways this can happen. One of the obvious reasons is that it can cost more and take more time to get truly up-to-date information. Incorrect data can happen because the data coming into the database is coming from multiple sources which can result in redundancies and inconsistencies. Some data might be self-reported and often inaccurate, as well. In some cases, if the data is collected in certain public scenarios, the data might be purposely false due to confidentiality concerns of the people being polled.
Bad data costs money. Inaccurate data has a direct impact on the bottom line of “88% of companies, with the average company losing 12% of its revenue.” As a result, not only will your email marketing campaigns fall short, but the company’s bottom line will be negatively impacted. Data hygiene is also driven by companies and marketers needing to revisit how they collect data, and if it’s working for them. Companies can collect data via their sales teams and call centers, as well, but there’s not really a guarantee of clean data in any of these methods.
The quality of your data is the foundation for any successful marketing campaign, Connext Digital’s Marketing solutions are founded on data hygiene principles (hence the focus on data-driven marketing solutions).
Any company that wants to ensure their data files are accurate should consider implementing address hygiene services before beginning any campaign, digital or print. This simple and inexpensive step drastically improves the odds of reaching your target audience. We are the industry leader in email hygiene and verification for confirming the validity, deliverability, and risk profile of email addresses in real-time on a single unified secure cloud platform.
Connext returns a clear hygiene & verification disposition code on all emails processed to identify all records deemed too risky for mailing (e.g. high complaints, chronic unsubscribes, traps, etc.). This maximizes email inbox delivery for companies and enables marketers to cleanse data for safe remarketing and legacy reactivation campaigns.
Suppression Type Count Example:
| Bad Domain | 135 |
| Bad Word | 18 |
| High Complaint | 229 |
| Invalid | 5,515 |
| Low Complaint | 208 |
| Trap | 388 |
| Unknown | 122 |
| Unsub | 3,498 |
| Net Records | 3,441 |
| Original File Count | 13,554 |
Contact us today to learn more about email hygiene and verification.
Are you looking to acquire new customers for your business? Our goal, at Connext, is to create a sustainable email acquisition strategy that can adapt to new trends and evolve with any changes. New customer acquisition is important for any business – to cover costs, pay employees, and to reinvest in growth. Being able to turn new customers into measurable sales keeps companies fiscally healthy and growing.
Email Marketing is a widely used and successful marketing channel. But the truth about marketing is that you can always do better – from reaching new audiences, formulating better messaging, to minimizing costs. We truly believe in this mentality at Connext, and we are always striving to do more.
To minimize costs, it’s important to improve on your website conversion efforts by enhancing your calls-to-action, ensuring your site is mobile device responsive and optimizing your landing pages.
A solid customer acquisition strategy should be flexible, targeted and diversified. Marketing and sales, and the way people respond to them are always changing and you need to keep up.
We understand that all consumers aren’t your best customers, which is why targeting is so important. Segmentation is a process that enables you to nurture your prospects with the right message at the right time, eventually moving each through your funnel to becoming a customer. Before you invest in any customer acquisition methods, define your ideal target audience.
Acquisition email marketing is a great way to get your most convincing messaging in front of prospective decision makers. If you’re nurturing the right subscribers by using both segmentation and the right content, then you can speed up your sales cycle by getting the right content to the right decision maker at the right time.
All of this is easily done with the help from us at Connext Digital. Contact us today to learn how we can help your business acquire their next best new customers.
The need for on-demand email verification is more important than ever. Connext Digital’s custom solution will help protect your email marketing reputation while significantly improving the deliverability of your email campaigns.
Connext Digital’s data hygiene technology and email verification service will identify invalid, undeliverable, or even potentially dangerous records within your file. All of this will increase your email marketing campaign ROI, improve your email list quality, boost inbox delivery, and protect your mailing reputation with our email hygiene services.
An effective email campaign will only be as good as the quality of its customer and prospect data. So, data hygiene services – also referred to as “data cleansing” – are the foundation of successful email marketing. This process involves finding and removing corrupt or inaccurate records from a database. Failure to do this often results in woefully underperforming or failing email marketing efforts.
Only “59% of consumers found their demographic data to be up to 50% accurate.” So, the question is how does the data get “dirty”?
There are a variety of ways this can happen. One of the obvious reasons is that it can cost more and take more time to get truly up-to-date information. Incorrect data can happen because the data coming into the database is coming from multiple sources which can result in redundancies and inconsistencies. Some data might be self-reported and often inaccurate, as well. In some cases, if the data is collected in certain public scenarios, the data might be purposely false due to confidentiality concerns of the people being polled.
Bad data costs money. Inaccurate data has a direct impact on the bottom line of “88% of companies, with the average company losing 12% of its revenue.” As a result, not only will your email marketing campaigns fall short, but the company’s bottom line will be negatively impacted. Data hygiene is also driven by companies and marketers needing to revisit how they collect data, and if it’s working for them. Companies can collect data via their sales teams and call centers, as well, but there’s not really a guarantee of clean data in any of these methods.
The quality of your data is the foundation for any successful marketing campaign, Connext Digital’s Marketing solutions are founded on data hygiene principles (hence the focus on data-driven marketing solutions).
Any company that wants to ensure their data files are accurate should consider implementing address hygiene services before beginning any campaign, digital or print. This simple and inexpensive step drastically improves the odds of reaching your target audience. We are the industry leader in email hygiene and verification for confirming the validity, deliverability, and risk profile of email addresses in real-time on a single unified secure cloud platform.
Connext returns a clear hygiene & verification disposition code on all emails processed to identify all records deemed too risky for mailing (e.g. high complaints, chronic unsubscribes, traps, etc.). This maximizes email inbox delivery for companies and enables marketers to cleanse data for safe remarketing and legacy reactivation campaigns.
Suppression Type Count Example:
Contact us today to learn more about email hygiene and verification.
The need for on-demand email verification is more important than ever. Connext Digital’s custom solution will help protect your email marketing reputation while significantly improving the deliverability of your email campaigns.
Connext Digital’s data hygiene technology and email verification service will identify invalid, undeliverable, or even potentially dangerous records within your file. All of this will increase your email marketing campaign ROI, improve your email list quality, boost inbox delivery, and protect your mailing reputation with our email hygiene services.
An effective email campaign will only be as good as the quality of its customer and prospect data. So, data hygiene services – also referred to as “data cleansing” – are the foundation of successful email marketing. This process involves finding and removing corrupt or inaccurate records from a database. Failure to do this often results in woefully underperforming or failing email marketing efforts.
Only “59% of consumers found their demographic data to be up to 50% accurate.” So, the question is how does the data get “dirty”?
There are a variety of ways this can happen. One of the obvious reasons is that it can cost more and take more time to get truly up-to-date information. Incorrect data can happen because the data coming into the database is coming from multiple sources which can result in redundancies and inconsistencies. Some data might be self-reported and often inaccurate, as well. In some cases, if the data is collected in certain public scenarios, the data might be purposely false due to confidentiality concerns of the people being polled.
Bad data costs money. Inaccurate data has a direct impact on the bottom line of “88% of companies, with the average company losing 12% of its revenue.” As a result, not only will your email marketing campaigns fall short, but the company’s bottom line will be negatively impacted. Data hygiene is also driven by companies and marketers needing to revisit how they collect data, and if it’s working for them. Companies can collect data via their sales teams and call centers, as well, but there’s not really a guarantee of clean data in any of these methods.
The quality of your data is the foundation for any successful marketing campaign, Connext Digital’s Marketing solutions are founded on data hygiene principles (hence the focus on data-driven marketing solutions).
Any company that wants to ensure their data files are accurate should consider implementing address hygiene services before beginning any campaign, digital or print. This simple and inexpensive step drastically improves the odds of reaching your target audience. We are the industry leader in email hygiene and verification for confirming the validity, deliverability, and risk profile of email addresses in real-time on a single unified secure cloud platform.
Connext returns a clear hygiene & verification disposition code on all emails processed to identify all records deemed too risky for mailing (e.g. high complaints, chronic unsubscribes, traps, etc.). This maximizes email inbox delivery for companies and enables marketers to cleanse data for safe remarketing and legacy reactivation campaigns.
Suppression Type Count Example:
| Bad Domain | 135 |
| Bad Word | 18 |
| High Complaint | 229 |
| Invalid | 5,515 |
| Low Complaint | 208 |
| Trap | 388 |
| Unknown | 122 |
| Unsub | 3,498 |
| Net Records | 3,441 |
| Original File Count | 13,554 |
Contact us today to learn more about email hygiene and verification.
| Bad Domain | 135 |
| Bad Word | 18 |
| High Complaint | 229 |
| Invalid | 5,515 |
| Low Complaint | 208 |
| Trap | 388 |
| Unknown | 122 |
| Unsub | 3,498 |
| Net Records | 3,441 |
| Original File Count | 13,554 |
