The Domination of Mobile Ads: Statistics and Trends
March 15, 2018 by Rob FitzGerald
These days, it’s hard to imagine consumers without a smartphone. It’s an essential piece of technology that consumers use to shop, check customer reviews, compare prices, and so much more. Many studies are seeing this trend, too. Note the following figures:
- On average, social users spend 30% of their time on social media interaction.
- 60% of all social media activities take place on mobile devices.
- About 75% of Pinterest traffic come from mobile apps.
Because of its ease of use, the smartphone has become indispensable in customers’ everyday life. In the United States alone, about 77% of its population are smartphone owners. This makes mobile advertising a good revenue-generating channel for businesses.
Mobile ads on social media can generate more than 1% click-through rate compared with traditional display ads’ click-through rate of 0.05%. You need to choose the platform that can give you the highest reach – and hopefully ROI – based on how many people are using the social site.
Facebook (2 billion monthly users), Instagram (700 million monthly users), and Twitter (328 million monthly users) are the top 3 in this department. It goes without saying that advertising on these networks can put your brand, products, or services in front of billions of people.
More Advantages of Mobile Advertising
Mobile advertising is unlike any other marketing strategy when it comes to geo-targeting and data-matching capabilities. Since mobile users are online most of the time, you can capture significant amounts of data like location and shopping preferences. You can tap into this information to deliver relevant ads right into your target’s phone each time they are at a location near your business.
You can also utilize customer data to personalize your message, ad, or content to gain your audience’s interest and attention. Mobile ad spending on social media is also cost-effective since you can target your ads to a specific audience and decide on what type of content or ads to show social media users.
Whether you have an email appending service, content marketing or other digital marketing strategies, mobile advertising should be part of your marketing playbook.
Here’s an infographic that features a collection of the most updated statistics and facts about mobile advertising – one of the most important digital advertising and marketing trends today.
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The future is going digital, or more specifically, it’s going mobile. With mobile, your brand can engage your audience anywhere they go in real time. This is crucial considering that mobile experiences are designed to match the short attention span of today’s consumers.
While advertising can take up a big chunk of your marketing budget, mobile ads are providing your team a more practical and cost-efficient option without diminishing the quality of your campaigns. In fact, new trends and technologies in mobile advertising allow you to be as creative as you possibly can. Surely, mobile advertising is a must-have digital strategy that can help you grow your business in the digital era.