5 Behavioral Emails to Engage Your Customers

March 11, 2019 by Rob FitzGerald

These behavioral emails are set to engage your customers and improve your email marketing solutions effectively.

Email Deployment Checklist: Things to Do Before Hitting That Send Button

February 19, 2019 by Rob FitzGerald

Is there anything worse than sending out a marketing email only to later realize that you had spelling errors or the link to your call to action was broken? Email blunders can embarrass your business and even damage your brand reputation. Once you’ve hit the send button, there’s no turning back. The best email marketing […]

6 Tips For Millennial-Friendly Email Marketing Campaigns

February 8, 2019 by Rob FitzGerald

When it comes to email marketing for the millennial generation, you have to do things a little differently.

6 Compelling Reasons Your Business Must Try In-App Advertising

February 6, 2019 by Rob FitzGerald

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. This gives in-app advertising as much power and magnitude as traditional advertising channels in today’s […]

How Artificial Intelligence is Reshaping Email Marketing

January 22, 2019 by Rob FitzGerald

Artificial Intelligence (AI) has been significant in the advancement of digital marketing, including email marketing. Its core aspects—big data and machine learning—have been essential in the spread of AI for email marketing. Paired with other technologies like business intelligence and cognitive computing, your emails can have a greater chance of engaging clients and prospects. Incorporating […]

4 Ways to Use Data to Optimize Your Email Marketing Strategy

January 9, 2019 by Rob FitzGerald

With around 250 billion emails sent daily, it’s no wonder email marketing remains as marketers’ go-to channel. In addition, it’s been found to deliver the best ROI among all platforms. It’s a cost-effective way to promote your brand, get in touch with your customers, and meet your business objectives. One of the elements that make […]

6 Segmentation Strategies to Increase Your Email Marketing Conversions

December 4, 2018 by Rob FitzGerald

There’s no doubt that email marketing is still effective. A recent study even found that “44% of email recipients made at least one purchase in the last 12 months based on promotional email.” An effective email marketing strategy lets you create a unique value proposition and build rapport with your customers. However, a one-size-fits-all email message doesn’t […]

6 Types of Mobile Advertising (When and How to Use Them)

November 20, 2018 by Rob FitzGerald

As marketers, you have the responsibility to understand current customer preferences to better market your business’ products and services, and that includes where or what they are mostly spending their time on. The simple answer to that: smartphones and mobile devices.   According to Statista, there were 4.77 billion mobile phone users around the world […]

Email Marketing: Emerging Trends to Survive 2019 and Beyond

November 6, 2018 by Rob FitzGerald

Email is not dead. It’s only poised to get bigger and better—as long as you know the right strategies to implement in your business. Currently, it’s still one of the best channels to get your marketing material across, and it remains as one of most essential assets of a digital marketer. For starters, return on […]

How Data Enrichment Can Increase Your Conversions (And Why You Should Care)

October 3, 2018 by Rob FitzGerald

More and more marketers are turning to data to gain insight into customer attributes, preferences, and pain points. The payoffs for implementing data-driven approaches in marketing are proving to be advantageous for businesses, as you can see in the following statistics: A Forbes survey says that companies who integrate data into their marketing strategies are […]

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