September 18, 2019 by Rob FitzGerald
The key to social media marketing is learning how to use these platforms to your brand’s advantage. In this fast-paced industry, it’s important to learn from what has already been done to avoid possible pitfalls.
August 29, 2019 by Rob FitzGerald
With the number of businesses and services readily available on the internet, the demands of consumers are becoming more specific, and service standards are higher than ever. Competitors are growing in number and constantly finding ways to reach their target audience more effectively. Nowadays, marketing strategies based on the average Joe simply won’t work because […]
August 15, 2019 by Rob FitzGerald
By definition, email segmentation is a technique used by marketers to send highly targeted email campaigns by categorizing their list into smaller groups or segments. By customizing your email marketing materials to each segment, you’ll increase conversions.
July 26, 2019 by Rob FitzGerald
People may have mixed opinions about push notifications. Some could consider it annoying, while others find it useful. The bottom line is, it’s incredibly helpful for your users, and it’s not just a tool to remind them of some important activity from the app.
July 18, 2019 by Rob FitzGerald
Email remains a strong driver of marketing mileage. We recommend these steps for keeping your email list hygiene in check to prevent your followers from unsubscribing.
June 20, 2019 by Rob FitzGerald
Find out how customer data can significantly enhance your marketing campaigns.
June 6, 2019 by Rob FitzGerald
It’s imperative for you to know where you might be going wrong, so you know which mobile marketing mistakes to avoid. In this blog post, let’s focus on mobile display, such as Facebook ads and the Google Display Network.
May 27, 2019 by Rob FitzGerald
Here are 10 of the most important content performance metrics you need to track to get a holistic idea of your content’s success.
May 7, 2019 by Rob FitzGerald
Get creative with your email marketing and start building your email list today to drive more sales tomorrow!
April 22, 2019 by Rob FitzGerald
Avoid experiencing the real cost of bad data and try these proven ways to analyze traffic in your efforts to grow your business.