4 Ways to Use Data to Optimize Your Email Marketing Strategy

January 9, 2019 by Rob FitzGerald

With around 250 billion emails sent daily, it’s no wonder email marketing remains as marketers’ go-to channel. In addition, it’s been found to deliver the best ROI among all platforms. It’s a cost-effective way to promote your brand, get in touch with your customers, and meet your business objectives. One of the elements that make […]

6 Segmentation Strategies to Increase Your Email Marketing Conversions

December 4, 2018 by Rob FitzGerald

There’s no doubt that email marketing is still effective. A recent study even found that “44% of email recipients made at least one purchase in the last 12 months based on promotional email.” An effective email marketing strategy lets you create a unique value proposition and build rapport with your customers. However, a one-size-fits-all email message doesn’t […]

6 Types of Mobile Advertising (When and How to Use Them)

November 20, 2018 by Rob FitzGerald

As marketers, you have the responsibility to understand current customer preferences to better market your business’ products and services, and that includes where or what they are mostly spending their time on. The simple answer to that: smartphones and mobile devices.   According to Statista, there were 4.77 billion mobile phone users around the world […]

Email Marketing: Emerging Trends to Survive 2019 and Beyond

November 6, 2018 by Rob FitzGerald

Email is not dead. It’s only poised to get bigger and better—as long as you know the right strategies to implement in your business. Currently, it’s still one of the best channels to get your marketing material across, and it remains as one of most essential assets of a digital marketer. For starters, return on […]

How Data Enrichment Can Increase Your Conversions (And Why You Should Care)

October 3, 2018 by Rob FitzGerald

More and more marketers are turning to data to gain insight into customer attributes, preferences, and pain points. The payoffs for implementing data-driven approaches in marketing are proving to be advantageous for businesses, as you can see in the following statistics: A Forbes survey says that companies who integrate data into their marketing strategies are […]

7 Powerful Tips to Re-engage Cold Leads with Email Marketing

September 17, 2018 by Rob FitzGerald

No matter how compelling your strategy seems to be, you will encounter cold leads over the course of your lead nurturing campaign. Some of them may not be ready to convert yet, while others may not t see a strong reason to interact with you. Or, your business is becoming boring to them. Thankfully, cold […]

The Consumer Buying Behavior in the Digital Age [Infographic]

August 31, 2018 by Rob FitzGerald

Back in the day, you’d have to meticulously plan a trip to the mall in hopes of finding that specific product you want to purchase. Salespeople were the gatekeepers of information—you needed to ask them about anything you needed to know about the product you wanted to get. If you encountered a salesperson who knew […]

Top 10 Skills to Become a Rockstar in Digital Marketing

August 13, 2018 by Rob FitzGerald

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. Unfortunately, not a lot of business owners or professionals have the right skills necessary to succeed in the craft. As a result, they fail to offer the best […]

How to Use Psychology to Improve Your Digital Marketing Campaigns [Infographic]

July 18, 2018 by Rob FitzGerald

Digital marketing is an interesting discipline where marketers get to wear not only the hat of a sales person but also that of a psychologist. It doesn’t mean that they become clinical psychologists who assess mental, emotional, or behavioral disorders though. What they can do is to use psychological principles to persuade customers to their […]

How to Improve the Customer Journey with Email Marketing

July 4, 2018 by Rob FitzGerald

Any decision that customers make when purchasing a product or service can be described as a journey that begins with a single step. This is where they would have determined that there is a job that needs to be done. They will now embark on what is called a ‘customer or buyer’s journey,’ where they […]

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