Here’s Why Your Mobile Ads Aren’t Converting

June 6, 2019 by Rob FitzGerald

It’s imperative for you to know where you might be going wrong, so you know which mobile marketing mistakes to avoid. In this blog post, let’s focus on mobile display, such as Facebook ads and the Google Display Network.

The 10 Most Important Content Performance Metrics

May 27, 2019 by Rob FitzGerald

Here are 10 of the most important content performance metrics you need to track to get a holistic idea of your content’s success.

11 Creative Ways to Grow Your Email List

May 7, 2019 by Rob FitzGerald

Get creative with your email marketing and start building your email list today to drive more sales tomorrow!

Proven Ways to Analyze Website Visitor Data

April 22, 2019 by Rob FitzGerald

Avoid experiencing the real cost of bad data and try these proven ways to analyze traffic in your efforts to grow your business.

7 Examples of Social Ads That are Just Plain “Woke”

April 8, 2019 by Rob FitzGerald

If you look at the most talked about adverts in the world, you’ll notice that all of them run through a common thread: they can tug at your emotions. Brands who have successfully been able to wield the power of emotional marketing will tell you that incorporating emotions in your strategies work. Emotions play an […]

A Guide to Building Accurate Buyer Personas Using Real Data

March 27, 2019 by Rob FitzGerald

Buyer personas don’t just come from a marketer’s imagination. Learn how to tap enhanced data to harness the power of buyer personas in your marketing strategy.

5 Behavioral Emails to Engage Your Customers

March 11, 2019 by Rob FitzGerald

These behavioral emails are set to engage your customers and improve your email marketing solutions effectively.

Email Deployment Checklist: Things to Do Before Hitting That Send Button

February 19, 2019 by Rob FitzGerald

Is there anything worse than sending out a marketing email only to later realize that you had spelling errors or the link to your call to action was broken? Email blunders can embarrass your business and even damage your brand reputation. Once you’ve hit the send button, there’s no turning back. The best email marketing […]

6 Tips For Millennial-Friendly Email Marketing Campaigns

February 8, 2019 by Rob FitzGerald

When it comes to email marketing for the millennial generation, you have to do things a little differently.

6 Compelling Reasons Your Business Must Try In-App Advertising

February 6, 2019 by Rob FitzGerald

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. This gives in-app advertising as much power and magnitude as traditional advertising channels in today’s […]

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